Director of Sales, US East at Vori

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, GroceryIndustries

Requirements

8–15+ years of B2B sales experience, with territory ownership and leadership in fast-growing companies
Track record of opening new markets, building trust with buyers, and consistently exceeding quota
Strategic player-coach—comfortable leading by doing, then scaling with excellence
Ability to navigate and close deals with SMBs, mid-market, and multi-location operators
Experience in vertical SaaS, POS, fintech, retail tech, or logistics (strong plus)
Based in or willing to relocate to a major East Coast metro to be close to customers

Responsibilities

Own the revenue number and expansion strategy for top East Coast metros
Develop and execute market entry strategies grounded in data, local insight, and urgency
Collaborate with marketing and product to tailor messaging, GTM assets, and local proof points
Personally lead sales efforts in your first territory to close flagship accounts
Build deep relationships with grocery operators, independents, and regional groups
Sell consultatively to family-run and professionally managed businesses
Recruit, onboard, and manage a high-performing AE pod after your first few wins
Coach your team on territory development, sales process, and value-based selling
Instill a culture of ownership, grit, and excellence
Report directly to the Head of U.S. Sales, with visibility to the CEO and leadership team
Partner cross-functionally to inform product roadmap, pricing strategy, and operational playbooks
Serve as the voice of the East Coast market internally—bringing insights, urgency, and truth

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyEnterprise SalesConsultative SellingSales LeadershipTeam ManagementRecruitingSales CoachingTerritory ManagementRevenue Growth

Questions & Answers

Common questions about this position

What is the salary for the Director of Sales, US East position?

This information is not specified in the job description.

Is this a remote role, or do I need to be located on the East Coast?

You need to be based in or willing to relocate to a major East Coast metro to be close to customers.

What experience and skills are required for this role?

The role requires 8–15+ years of B2B sales experience with territory ownership and leadership in fast-growing companies, a track record of opening new markets and exceeding quota, and experience navigating deals with SMBs, mid-market, and multi-location operators. Experience in vertical SaaS, POS, fintech, retail tech, or logistics is a strong plus.

What is the team structure like for this position?

You'll start as a senior individual contributor and within 1–2 quarters, hire and lead a team of AEs to expand Vori’s footprint.

What makes a strong candidate for this Director of Sales role?

A strong candidate is a seasoned operator who’s both a deal-closer and team-builder, thrives in early-stage environments, and excels as a strategic player-coach comfortable leading by doing then scaling with excellence.

Vori

Operating system for grocery retailers

About Vori

Vori offers an operating system designed for grocery retailers to improve efficiency by centralizing data and digitizing workflows. The platform connects various data points in the food supply chain, allowing grocery stores to manage operations digitally instead of relying on paper processes. By integrating with existing systems like QuickBooks and BRData, Vori helps independent grocers streamline their inventory and supply chain management. The company's goal is to enhance the grocery retail industry by making operations smoother and more efficient.

East Palo Alto, CaliforniaHeadquarters

2019Year Founded

$9.9MTotal Funding

SERIES_ACompany Stage

Food & Agriculture, Consumer SoftwareIndustries

11-50Employees

Benefits

Competitive salary & equity

Personal financial advisor

Remote work, with an office when you need it

Stipend to set up your home office

Regular team events and retreats

Unlimited PTO, with minimum 21 days off

Generous paid parental leave

Health, dental & vision insurance

401k

Risks

Increased competition from platforms like Afresh with significant funding.

Decline in North American investment for food waste solutions.

Potential overestimation of market size could lead to unrealistic growth expectations.

Differentiation

Vori is the only modern B2B operating system for the grocery industry.

Vori's platform connects data across the food supply chain seamlessly.

Vori integrates with existing systems like BRData and Microsoft Dynamics.

Upsides

Vori addresses food access and waste with advanced technology.

Vori's AI-powered VoriOS enhances supply chain management for independent grocers.

Vori's recent $10M funding supports expansion and product development.

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