Director of Retail Sales at Sunrise Farms

Cambridge, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Food and Beverage, Grocery Retail, Food ServiceIndustries

Requirements

University degree or college diploma in Marketing, Commerce, or related field
Minimum of 10 years experience with at least 5 of those in Protein / CPG retail sales
Self-starter who can work independently, is self-motivated and adaptable to a changing environment
Proven proficiency with Microsoft (focus on Excel and PowerPoint)
Frequent collaborator
Exceptional communication skills
Manufacturing sales experience is an asset
Project management and planning skills

Responsibilities

Lead all sales efforts for the company in the retail channel
Develop and mentor direct reports by providing regular coaching, performance feedback, and professional development opportunities to build individual capabilities and support career growth
Foster a positive and collaborative team environment that encourages continuous learning, accountability, and high performance
Direct customer responsibilities for Loblaws / Shoppers Drug Mart
Leverage and develop relationships with institutional and multi-unit foodservice operators and national distributors to establish and grow the Grand River Foods footprint in the retail channel
Develop and implement overarching sales and business development strategy, sales processes, structure, and best practices across the company for the retail channel
Build and maintain strong relationships with key retail partners, ensuring alignment with company goals and objectives
Generate new leads, identify, and contact decision-makers, screen potential business opportunities
Conduct market research and analysis to identify trends, opportunities and competitive threats
Take a lead role in the development of proposals and presentations for new business materials to prospective customers
Build a short/medium/long-term sales pipeline in accordance with targets
Assist in the coordination and implementation of marketing strategies, including new product development
Manage proposal response process, including detailed RFP requirements, content creation, and inputs from various sources
Utilize and apply customer profitability and pricing models to negotiate customer agreements
Maintain and share professional knowledge through education, networking, events, and presentations
Attend trade shows as necessary
Work closely with all functional teams (R&D, Operations, Purchasing, Finance etc.) as a key contributor to the company’s overall success and profitability
Manage the results monthly vs sales targets/budget

Skills

Retail Sales

Sales Strategy

Business Development

Team Leadership

Mentoring

Performance Coaching

Customer Relationship Management

Market Analysis

Revenue Growth

Product Positioning

Cross-Functional Collaboration

Profitability Optimization

Sunrise Farms

Poultry and meat products provider in Canada

About Sunrise Farms

Sunrise Farms is a notable employer in the poultry and meat production industry, with a dedication to utilizing modern processing technologies and sustainable sourcing from Canadian farmers. As a vertically integrated company, it manages everything from hatchery operations to international distribution, ensuring quality and efficiency in delivering fresh and frozen products. The company's commitment to innovation in processing and the comprehensive care in handling every step of production make it a promising place for career development and contribution to a sustainable food solution.

Surrey, BC, CanadaHeadquarters

1983Year Founded

VENTURE_UNKNOWNCompany Stage

Food & Agriculture, Consumer GoodsIndustries

51-200Employees