Director of Product Marketing at Extreme Networks

Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Networking, TechnologyIndustries

Requirements

Experienced and strategic leader in product marketing, particularly for hardware
Deep knowledge of wired, wireless, fabric, and SD-WAN networking portfolios
Ability to define competitive narratives and influence product strategy
Strong collaboration skills with Product Management, Sales, Corporate Marketing, and Revenue Enablement teams

Responsibilities

Lead the product marketing strategy for Extreme’s hardware portfolio, including switching, wireless access points, fabric networking, and SD-WAN
Develop portfolio-level value propositions and market segmentation strategies aligned with Extreme’s enterprise networking vision
Define category differentiation around performance, resiliency, scalability, energy efficiency, and integration with Extreme Platform ONE and AI-powered, cloud-based network management
Partner with Product Management (for hardware) to influence roadmap priorities based on market insights, customer needs, and competitive trends
Craft compelling messaging and positioning that highlight how Extreme’s hardware solutions deliver end-to-end simplicity, automation, and security
Create high-impact marketing assets—solution briefs, whitepapers, datasheets, presentations, customer case studies, and web content—that articulate tangible business outcomes
Develop integrated narratives that connect hardware differentiation with software and AI capabilities (e.g., Extreme Platform ONE, AI Expert, AI Canvas, and AI Agents)
Lead GTM planning for major product introductions and lifecycle refreshes across wired, wireless, fabric, and SD-WAN product portfolios
Collaborate with Field Marketing and Demand Generation to design launch campaigns, events, and digital activations that accelerate awareness and pipeline growth
Ensure consistent messaging across sales, partner, and analyst-facing channels to reinforce Extreme’s leadership in enterprise networking
Build and maintain sales enablement materials, including battlecards, competitive playbooks, ROI/TCO frameworks, and customer reference outcomes

Skills

Product Marketing

Go-to-Market Strategy

Competitive Positioning

Value Propositions

SD-WAN

Switching

Wireless Access Points

Fabric Networking

Storytelling

Extreme Networks

Provides advanced networking solutions and services

About Extreme Networks

Extreme Networks specializes in advanced networking solutions that optimize and secure network operations for a variety of clients, including educational institutions, retail businesses, government agencies, and healthcare facilities. Their products include network infrastructure such as switching and routing solutions, wireless connectivity, and data center fabrics, along with cloud-based services and advanced security measures. Extreme Networks differentiates itself by offering both hardware and software solutions, as well as professional and managed services that ensure efficient network operations. Their goal is to provide comprehensive support and training to help clients maximize their networking capabilities.

Morrisville, North CarolinaHeadquarters

1996Year Founded

$16.8MTotal Funding

IPOCompany Stage

Government & Public Sector, Enterprise Software, Cybersecurity, EducationIndustries

1,001-5,000Employees

Benefits

Competitive pay

Comprehensive healthcare

HSA

Life & disability insurance

Retirement plans

Employee stock purchase program

Tuition reimbursement

PTO

Wellness programs

Risks

Securities fraud lawsuit may damage Extreme Networks' reputation and investor confidence.

Complexity of AI integration could hinder adoption of Extreme Platform ONE.

Stiff competition in cybersecurity market may affect ZTNA solution's market share.

Differentiation

Extreme Networks offers AI-powered platformization with Extreme Platform ONE.

The company provides comprehensive networking solutions, including cloud and security integration.

Extreme Networks serves diverse industries, from education to healthcare and government.

Upsides

Growing demand for AI-driven network management boosts Extreme Networks' market potential.

Expansion of 5G networks increases need for advanced networking solutions.

Rising adoption of cloud-based solutions enhances Extreme Networks' scalability and flexibility.

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