Director of Product Management, Media & Marketing at Babylist

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Baby Products, Media, MarketingIndustries

Requirements

Exceptional people manager: 6+ years of experience hiring and managing highly experienced, high-performing product managers, with demonstrated experience developing talent
Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution (e.g., held Director, Sr. Director, or VP level roles)
Experience in monetization and marketing, with ability to speak the language of partners in media sales, partnerships, and marketing, and understand their value to the business
Results-oriented with a people-first leadership style that builds trust and drives outcomes
Data-driven, utilizing quantitative and qualitative data to solve challenging customer problems, with experience running consumer-facing A/B tests
Ability to find opportunity in ambiguity; identify, advocate for, and execute on new opportunities without a clear mandate
Ability to ruthlessly prioritize to get the right things done, with adaptability to pivot into different focus areas
Comfortable operating in a fast-paced, high-change environment
Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
Embrace using technology to enhance work while keeping people at the center

Responsibilities

Lead Media and Marketing product teams responsible for user experiences and technology platforms used by partner teams in Media, Partnerships, Acquisition, Retention, and Content, as well as customer data privacy and security in media and marketing efforts
Partner daily with leaders across the Babylist organization to ensure technology investments support business growth and serve customers
Provide leadership support to the VP of Product to shape the Product Management function and broader Consumer Product organization
Report to the VP of Consumer Product and lead a team of 2 or 3 Product Managers
Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities
Demonstrate exceptional judgment about tradeoffs between business goals and user experience
Partner across large parts of the Babylist ecosystem to find and create opportunities

Skills

Key technologies and capabilities for this role

Product ManagementMedia PlatformsMarketing TechnologyUser ExperienceCustomer Data PrivacyData SecurityPartnershipsAcquisitionRetentionContent Management

Questions & Answers

Common questions about this position

Is this a remote position?

Babylist is a remote-first company with team members across the U.S. and Canada, meeting in person twice a year—once as a company and once by department. This role requires travel approximately 4 times per year total, including these gatherings and additional team collaboration sessions.

What is the salary range for this position?

This information is not specified in the job description.

What experience is required for this role?

Candidates need 6+ years of experience hiring and managing highly experienced product managers, a proven track record of defining product strategy and leading cross-functional execution at Director, Sr. Director, or VP level, and experience in monetization and marketing.

What is the team structure for this role?

This role reports to the VP of Consumer Product and will lead a team of 2 or 3 Product Managers.

What makes a strong candidate for this position?

A strong candidate is an exceptional people manager with 6+ years hiring and managing high-performing product managers, a proven track record in defining product strategy and cross-functional execution at director level or above, and experience in monetization and marketing, with a results-oriented, people-first leadership style.

Babylist

Comprehensive baby registry platform for parents

About Babylist

Babylist provides a universal baby registry platform that allows expecting and new parents to compile baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist differentiates itself from competitors by offering a comprehensive solution that combines affiliate marketing, direct sales, and curated product recommendations, generating revenue through affiliate commissions, exclusive curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process for parents, ensuring they have all the necessary items for their growing families while enhancing user engagement with offerings like a free box of goodies for new registrants.

Oakland, CaliforniaHeadquarters

2011Year Founded

$38.9MTotal Funding

SERIES_CCompany Stage

Education, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Company Equity

Risks

Increased competition from Lalo could draw customers away from Babylist.

Integration challenges with Expectful may distract from Babylist's core business.

Reliance on affiliate marketing exposes Babylist to changes in partner terms.

Differentiation

Babylist offers a universal registry platform integrating products from any store.

The platform combines affiliate marketing, direct sales, and curated recommendations for revenue.

Expert-vetted guides and interactive checklists enhance informed decision-making for parents.

Upsides

Acquisition of Expectful expands Babylist's offerings into health and wellness.

Growing demand for eco-friendly products aligns with Babylist's product recommendations.

AI integration can enhance personalized shopping experiences on Babylist's platform.

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