VP of Marketing
AchieversFull Time
Junior (1 to 2 years)
Cottonwood Heights, Utah, United States
Key technologies and capabilities for this role
Common questions about this position
This is a full-time position.
This information is not specified in the job description.
The role requires deep expertise in e-commerce and the outdoor industry, proven team leadership, market insight, data analysis, cross-functional collaboration, and a forward-thinking approach to AI and advanced analytics.
Backcountry fosters a rigorous, results-oriented culture focused on accountability, professional development, and achieving aggressive financial goals through data-driven decisions and cross-functional collaboration.
A strong candidate has deep e-commerce and outdoor industry expertise, proven leadership in team management, strategic use of AI and analytics for merchandising, and the ability to drive financial performance through vendor relationships and cross-functional partnerships.
Acquires and revitalizes struggling retail brands
CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.