Director of Integrated Marketing, Business Banking at Monzo

London, England, United Kingdom

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£112,000 – £132,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, BankingIndustries

Requirements

Strategic Leadership: Ability to shape and execute a marketing vision that drives measurable growth and long-term value for Monzo Business
B2B Marketing Expertise: Deep understanding of SMB/micro-business marketing, from acquisition funnels and lifecycle journeys to account-based and content-led strategies
Commercial Acumen: Strong ability to link marketing activity to commercial outcomes - pipeline growth, customer LTV, and profitability
Integrated Campaign Mastery: Proven record in designing and leading multi-channel B2B campaigns (digital, social, events, partnerships) that resonate with small business owners
Cross-Functional Influence: Skilled at aligning product, growth, and marketing teams, and managing senior stakeholders to deliver business results
Data-Driven Optimisation: Expertise in performance measurement, using analytics and insight to optimise campaigns and marketing portfolios
Have led B2B marketing at scale, ideally in tech, fintech, or financial services
Passionate about empowering entrepreneurs and small businesses to thrive
Strong track record of building and leading diverse, inclusive teams
Experience managing multi-million-pound budgets and channel portfolios
Skilled at balancing creativity (inferred from incomplete description)

Responsibilities

Define and own the integrated marketing strategy for Business Banking, ensuring it aligns with business objectives and market expansion goals
Drive acquisition, adoption, and retention campaigns for micro and small business customers, in the UK and internationally
Work with Sales to ensure new lead generation tactics are performing, and develop strategies to grow and win new business
Oversee the portfolio of marketing programmes across channels, ensuring cohesion, creativity, and measurable impact
Partner with product, growth, and finance teams to allocate budget and channel capacity effectively, maximising ROI
Act as a senior thought partner to leadership, providing strategic updates, market insights, and recommendations
Build, mentor, and inspire high-performing teams across marketing centres of excellence
Champion business customer insights, ensuring campaigns reflect the realities, challenges, and ambitions of small business owners
Lead the measurement and reporting of business marketing performance, communicating progress to senior leadership

Skills

Integrated Marketing

GTM Strategy

Marketing Strategy

Acquisition Campaigns

Retention Campaigns

Lead Generation

Data-Driven Decision Making

Cross-Functional Leadership

Business Banking

Monzo

Digital-only banking platform for consumers

About Monzo

Monzo operates as a digital-only banking platform focused on providing a modern way for individuals to manage their finances. Its main product is a mobile app that allows users to track their income, spending, and savings easily. The app includes features that help users save money, such as automatically setting aside a portion of their paycheck or rounding up transactions to the nearest dollar. Monzo generates revenue through interest on deposits, fees for certain services, and interchange fees from card transactions, as well as offering overdrafts and personal loans. What sets Monzo apart from traditional banks is its real-time balance updates and instant spending notifications, which help users stay informed about their finances. The goal of Monzo is to provide a convenient, mobile-first banking experience that meets the needs of its growing customer base, which has surpassed 8 million users.

London, United KingdomHeadquarters

2015Year Founded

$1,856.7MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Competitive salary

Flexible working hours

Work from home

Stock options

32 days of paid vacation and public holidays per year

Health insurance

EAP

Learning budget

Home office stipend

Paid parental leave

Risks

Monzo breached UK banking regulations, risking reputational damage and fines.

Expansion into Europe poses regulatory challenges and potential licensing delays.

Reliance on digital platforms makes Monzo vulnerable to technological disruptions.

Differentiation

Monzo offers real-time spending updates and categorized transactions via a mobile app.

The 'Pots' feature allows users to set aside money for specific purposes.

Monzo Plus provides premium features like custom card designs and travel insurance.

Upsides

Monzo secured $400M in 2024, valuing the bank at $5 billion.

The partnership with SignLive enhances accessibility for Deaf customers.

Expansion into Europe in 2025 could significantly increase Monzo's customer base.

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