Director of Growth Marketing – Direct Mail & Personal Lending at Pagaya

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Financial ServicesIndustries

Requirements

10+ years of experience in growth or performance marketing, with a strong track record in consumer lending, credit cards, or financial services
Deep expertise in direct mail marketing, including list selection, creative testing, regulatory nuances, and campaign execution
Experience working cross-functionally with Risk, Product, and Partnerships teams to shape and execute compliant, high-performance programs
Strong analytical acumen, with the ability to monitor performance and identify optimization opportunities
Assertive, results-driven, and comfortable navigating ambiguity
Comfortable operating at both the strategic and tactical level—influencing executives while remaining hands-on
Based in New York City or open to relocating

Responsibilities

Own and execute direct mail and prescreen marketing programs, including prequalification and invitation-to-apply campaigns
Develop and optimize targeting, segmentation, and creative strategies, driving key KPIs like response rate, approval rate, and cost per booking
Partner with Product, Risk, Partnerships, Data Science, and Credit to ensure programs align with risk appetite, partner requirements, and product capabilities
Lead tracking, monitoring, and experimentation to measure performance, uncover insights, and drive continuous improvement
Operate with a GM mindset: accountable for both strategy and execution, combining data-driven decision-making with a deep understanding of the end-to-end business
Present program results and strategic recommendations to senior leadership internally and with our banking + fintech partners
Stay on top of competitive trends, regulatory shifts, and innovations in the unsecured lending space

Skills

Key technologies and capabilities for this role

Direct MailPrescreen MarketingAudience TargetingSegmentationCreative StrategyPerformance TrackingFull-Funnel MarketingPrequalification CampaignsInvitation-to-ApplyResponse Rate Optimization

Questions & Answers

Common questions about this position

What experience is required for the Director of Growth Marketing role?

Candidates need 10+ years of experience in growth or performance marketing with a strong track record in consumer lending, credit cards, or financial services, plus deep expertise in direct mail marketing including list selection, creative testing, regulatory nuances, and campaign execution.

Is this role remote or based in an office?

This is a hands-on individual contributor role based in NYC.

What is the salary or compensation for this position?

This information is not specified in the job description.

What kind of collaboration and reporting structure does this role involve?

The role reports to the Chief Commercial Product Officer and works closely with leaders across Product, Risk, Partnerships, Data Science, and Credit, while collaborating with senior executives including Pagaya’s CEO and President.

What makes a strong candidate for this Director of Growth Marketing position?

Ideal candidates thrive on ownership, speed, and impact, with a GM mindset combining data-driven decision-making, deep business understanding, and hands-on execution in direct mail for financial services.

Pagaya

AI-driven asset management for institutions

About Pagaya

Pagaya specializes in managing institutional money through the use of artificial intelligence. The company focuses on the asset management market, particularly in creating asset-backed securities (ABS). Its products work by utilizing advanced machine learning and big data analytics to identify profitable opportunities in complex financial markets. By collaborating with tech-enabled firms, Pagaya enhances its understanding of consumer behavior, which is crucial for credit markets. Unlike its competitors, Pagaya actively manages ABS with AI, offering a distinct advantage to institutional investors. The company's goal is to issue and manage ABS effectively, as evidenced by its achievement of over $1 billion in ABS issuance within a year and a half, showcasing its growth and capability.

New York City, New YorkHeadquarters

2016Year Founded

$480.7MTotal Funding

IPOCompany Stage

Fintech, AI & Machine Learning, Financial ServicesIndustries

501-1,000Employees

Benefits

Health Insurance

Paid Vacation

Flexible Work Hours

Risks

Integration challenges from Tally acquisition may impact strategic goals.

Rapid expansion through acquisitions could strain resources and efficiency.

Increased competition from AI-driven companies like Rocket Companies threatens market position.

Differentiation

Pagaya uses AI and big data to manage institutional money effectively.

Pagaya Pulse platform offers a scalable performance edge with state-of-the-art algorithms.

Pagaya specializes in alternative credit markets, providing unique financial products.

Upsides

Pagaya raised $1 billion in ABS deals, showing strong capital market demand.

Acquisition of Tally's tech enhances Pagaya's embedded finance solutions.

Pagaya's strategic Advisory Board aims to accelerate business expansion.

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