Director Media Planning at The Walt Disney Company

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, SportsIndustries

Requirements

Minimum 10 years of experience in strategy and planning for large media campaigns
Minimum 3 years of experience in leadership and development, directly leading, managing, and growing teams
Experience with Performance Marketing, focusing on the path to purchasing objectives
Experience in engaging, managing and building relationships with senior and executive level leaders
Excellent verbal and presenting skills to be an effective and persuasive communicator
Experience with audience targeting, data & tagging needs; implementation, reporting and measurement
An eye for emerging industry trends and topics, with an ability to shape business-building opportunities
Fluency in managing cross-functional collaborators to deliver unified work
A data-driven mentality, with a hunger to continuously refine strategy, performance and opportunity through insights
Deep understanding of the media landscape, consumer behavior, media consumption, and how to connect strategic thought leadership with activation across both digital and traditional channels
Bachelor’s degree in marketing, business, or a related field

Responsibilities

Analyze market trends, fan insights, and competitive landscape to identify opportunities and develop innovative media approaches
Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities
Develop a comprehensive media strategy that aligns with business objectives
Steward effective communication and understand needs of marketing teams, internal stakeholders, and external league partners ensuring team is set up to effectively execute campaigns across ESPN O&O and paid media channels
Partner with Research & Analytics teams to evaluate performance and make data-driven decisions to influence future strategies
Encourage a culture based on teamwork, collaboration and intellectual ownership to drive results as well as manage, coach, and mentor managers and employees to inspire career growth
Provide digital marketing & creative thought leadership based on media results across ESPN Marketing
Collaborate with Sports Marketing departments to drive audience expansion and reach across various properties

Skills

Key technologies and capabilities for this role

Media PlanningMedia StrategyPerformance MarketingBrand BuildingAudience InsightsMarket Trends AnalysisCompetitive AnalysisMedia BuyingData-Driven DecisionsTeam LeadershipDigital MarketingCreative StrategyCampaign Management

Questions & Answers

Common questions about this position

What is the location for this Director Media Planning role?

This role is based in New York, NY.

What experience is required for this position?

Minimum 10 years of experience in strategy and planning for large media campaigns, minimum 3 years in leadership and development directly leading teams, experience with Performance Marketing focusing on path to purchasing objectives, and experience managing relationships with senior leaders are required.

What does the company culture emphasize for this role?

The role encourages a culture based on teamwork, collaboration, and intellectual ownership to drive results, while managing, coaching, and mentoring team members to inspire career growth.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What makes a strong candidate for this Director Media Planning role?

A strong candidate has 10+ years in media strategy and planning, 3+ years leading teams, a data-driven mentality, excellent communication skills, and a creative, progressive mindset with deep media landscape knowledge.