Director, Marketing & Business Development-III at Brixmor Property Group

St Petersburg, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, RetailIndustries

Requirements

BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Some overnight travel required
Ability to think strategically
Strong organization and coordination skills

Responsibilities

Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Develop and implement retailer intensification strategies
Promote platform program opportunities to retailers, securing retailer offers to enhance programming
Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives
Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
Coordinate shopping center visual merchandising, signage and advertising programs
Maintain effective media relations by fielding media calls and preparing responses
Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

Skills

Key technologies and capabilities for this role

Marketing StrategyBusiness DevelopmentRevenue GenerationBudget ManagementROI AnalysisSocial Media MarketingFacebookInstagramVisual MerchandisingSignageAdvertisingMedia RelationsRetailer Partnerships

Questions & Answers

Common questions about this position

What is the location for this Director of Marketing & Business Development role?

The job is located at Tyrone Square.

What experience is required for this position?

Candidates need 4-6 years of previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.

What education is required for this role?

A BA or BS degree with emphasis in sales, marketing, or business is required.

What key skills are needed to succeed in this position?

Excellent interpersonal, communication, selling, and negotiation skills are essential, along with superior computer skills, strong team building and coaching skills, and flexibility to work varied schedules including weekends and evenings.

What does the hiring team look for in strong candidates?

Strong candidates will have a BA/BS in sales, marketing, or business, 4-6 years in sales, sponsorship, strategic marketing, event management, and budgeting, plus knowledge of retail management, marketing, advertising, and the media industry.

Brixmor Property Group

Owns and operates retail shopping centers

About Brixmor Property Group

Brixmor Property Group owns and operates around 360 retail centers in the United States, serving as important locations where retailers and communities interact. Their properties range from large shopping centers to smaller spaces available for lease or sale. The company focuses on sustainable growth by revitalizing underused assets and collaborating with businesses to create lively retail environments. Brixmor's revenue comes mainly from leasing spaces to a variety of tenants, including national retailers, local businesses, and seasonal pop-up shops. They offer flexible leasing options and prime locations to attract a diverse clientele. Brixmor stands out from competitors through its commitment to community engagement and sustainable practices, ensuring that its properties remain appealing and beneficial to both tenants and local communities.

New York City, New YorkHeadquarters

1985Year Founded

$400MTotal Funding

IPOCompany Stage

Real EstateIndustries

201-500Employees

Benefits

Paid parental leave

Medical/Rx/Vision coverage

Dental

Flexible spending accounts

401(k)

Life insurance

Service days

Education assistance

Risks

Rising interest rates could impact Brixmor's financing for acquisitions and redevelopment.

E-commerce growth may reduce foot traffic to Brixmor's physical shopping centers.

Potential tenant bankruptcies could increase vacancy rates and reduce rental income.

Differentiation

Brixmor focuses on grocery-anchored centers, ensuring stable foot traffic and revenue.

The company partners with entrepreneurs to revitalize underused assets, enhancing community value.

Brixmor offers flexible leasing options, attracting diverse tenants including pop-up shops.

Upsides

Moody's upgraded Brixmor's credit rating to 'Baa2', reflecting strong operating results.

Record occupancy rates and lease retention indicate robust demand for Brixmor's properties.

Brixmor's focus on sustainability aligns with increasing tenant and investor preferences.

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