Director, Marketing Analytics, Acquisition & Paid Media at Dow Jones

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Publishing, Business NewsIndustries

Requirements

12+ years of experience in marketing analytics or performance media optimization, ideally in subscription, e-commerce, or digital consumer businesses
Proven success in using data to drive acquisition growth and media efficiency across paid, owned, and organic channels
Strong proficiency in digital analytics platforms (Adobe Analytics, GA4), media measurement tools, and visualization suites (Tableau, Power BI, Looker)
Experience applying media mix modeling (MMM), attribution, and incrementality testing

Responsibilities

Lead Data-Driven Acquisition Insights: Partner with the Performance Marketing team to translate data into actionable guidance on audience targeting, channel mix, and offer performance. Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels
Build the Measurement & Optimization Framework: Develop and evolve the analytical backbone for acquisition—integrating MMM, attribution, and incrementality testing to understand true media contribution. Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes
Shape Strategy Through Analytics Partnership: Collaborate with the Subscription Strategy team to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results. Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities
Drive Experimentation and Continuous Improvement: Champion a culture of test-and-learn across campaigns and channels. Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched-market methods
Forecasting & Scenario Planning: Partner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide quarterly and annual investment planning
Data Infrastructure & Automation Enablement: Work with Data Engineering and MarTech to ensure reliable data pipelines, tagging infrastructure, and automation of marketing reporting and model refreshes. Advance dynamic and predictive models for ongoing optimization and pricing intelligence
Executive Storytelling & Influence: Synthesize complex analytical findings into clear, compelling narratives that shape marketing and investment decisions. Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization

Skills

Marketing Analytics

Paid Media

Acquisition Analytics

Marketing Mix Modeling

MMM

Digital Analytics

Experimentation

ROI Modeling

Forecasting

Media Efficiency

Audience Targeting

Channel Mix

Funnel Optimization

Performance Marketing

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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