Director, Marketing at Universal Music Group

Santa Monica, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music Industry, EntertainmentIndustries

Requirements

Candidates should possess 6+ years of experience in Marketing, with a Director or Product Manager role preferred, and experience working with record companies, artist management, or talent agencies is required. Strong creative thinking abilities, a deep understanding of DSP trends and emerging streaming business models (Spotify, Apple, Soundcloud, YouTube), and proficiency with data analysis tools like Nielsen statistics (Soundscan, Mediabase) are essential. Social media savvy with experience on various platforms and an understanding of associated data is also needed.

Responsibilities

The Director, Marketing will develop and execute marketing strategy for artists’ music and related products across the IGA roster, encompassing singles, EPs, albums, music videos, merchandise, and direct-to-consumer businesses. They will collaborate with internal stakeholders including A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects and artists. This role involves guiding and executing artist branding, creative materials, and original content, proactively communicating goals and project analysis, and regularly interfacing with artists and management to ensure commercial release plan success. The Director will analyze streaming, sales, radio, and social data to adjust marketing strategies and implement innovative digital marketing approaches.

Skills

Marketing Strategy

Artist Development

Streaming

Digital Marketing

Retail Marketing

Live Touring

Event Marketing

Festival Marketing

Content Strategy

Budget Management

P&L Management

Artist Relations

Collaboration

Product Marketing

Merchandising

Direct-to-Consumer (DTC)

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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