Director, Integrated Media at Nike

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Consumer Goods, SportswearIndustries

Requirements

10–15 years of digital/online marketing experience, including strong command of Paid Social, Display, Video, Search, Affiliates, and custom programs in e-commerce or multichannel environments
Deep expertise in the media marketplace
Proven experience managing large marketing budgets, delivering against sharp KPIs and ROAS
Experience leveraging data and testing insights to optimize campaigns
Ability to influence across a matrix organization and build strong cross-functional relationships
Strong persuasive written and verbal communication skills for senior audiences
Strong analytical skills and hands-on mentality
Deep understanding of consumer behavior
Fluent in English
Passionate about Nike’s mission

Responsibilities

Mentor and lead the integrated media teams (2 leads) through career development, process, ways of working, R&R to drive maximized team culture and growth
Partner deeply with media agencies to develop and execute integrated media strategies and frameworks across LATAM to align with Brand x Business priorities and target KPIs
Lead Always On/365 & Consumer moments offense in partnership with Business teams
Maintain a pulse on weekly campaign performance to understand trends and identify success and opportunities to internal leadership
Ensure the team is accurately managing and updating budget forecasts and reconciliation across projects
Serve as a senior media point person for the LATAM Brand Marketing team to create and communicate holistic and compelling marketing plans across campaigns
Effectively communicate media’s priorities and needs to LATAM and APLA Geo marketing partners
Act as the voice of our off-platform consumer, sharing feedback with senior brand and creative leads on LATAM Integrated Media needs to ensure industry and channel-right best practices
Stay current with and share industry trends and best practices while continuously refining strategies, tools, methods and privacy evolutions
Set the strategy and activation of the integrated media function, connecting strategies and tactics across Brand x Sport x Product with 365 & Always On x Consumer Moments across Owned ecosystem (Nike Direct x Retail)
Maximize the use of technology and data to steer and optimize multi-million-dollar media programs
Partner with Territory Sport, Digital Marketing, Retail Marketing teams, and Geo Media teams to drive connection and seamless journeys
Build relationships with senior-level internal marketing leads, media partners, creatives, and channel experts to develop new and best-in-class approaches to create awareness, acquire new members, and retain existing Nike members

Skills

Paid Social

Display

Video

Affiliates

Paid Media

ROAS

Data Analysis

Testing

Consumer Behavior

Media Strategy

Budget Management

Cross-functional Collaboration

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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