Director, Global Media Planning at Universal Music Group

Santa Monica, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Entertainment, AdvertisingIndustries

Requirements

Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications
5+ years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments
Deep expertise across digital media channels, including paid search, social, programmatic, display, video, mobile, emerging media, and new technology platforms
Experience leading full-funnel media strategy across multiple regions and stakeholders
Confidence in written and verbal communication skills in client-facing environment
Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
Proficiency in Keynote, Word, Excel, and PowerPoint with ability to build compelling reports detailing campaign successes, ROI, and learnings
Experience with DoubleClick

Responsibilities

Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices
Develop and delegate execution of global full-funnel campaigns across social, video, and programmatic platforms
Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns
Build and manage first-party and custom audiences for activation across DSPs
Manage global media budgets, tracking spend, pacing, and optimization opportunities
Research trends, innovations, and changes that impact media planning and buying
Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation
Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
Understand pixel implementation on websites for data collection and conversion tracking

Skills

Key technologies and capabilities for this role

Media PlanningDigital MediaPaid SearchSocial MediaProgrammaticDisplay AdvertisingVideo AdvertisingMobile AdvertisingEmerging MediaMedia StrategyCross-Functional CollaborationAnalytics

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a permanent, full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Director, Global Media Planning role?

The role requires deep expertise across digital media channels including paid search, social, programmatic, display, video, mobile, and emerging platforms, experience leading full-funnel media strategy across regions, and strong storytelling skills to distill complex data into actionable insights.

What is the company culture like at Universal Music Group?

UMG is committed to artistry, innovation, and entrepreneurship, with artist success as the ultimate metric driving the mindset, skillset, and company culture.

What makes a strong candidate for this role?

A strong candidate is passionate about music and the advertising landscape, excels in cross-functional environments partnering with media buyers and marketing teams, thrives in fast-paced settings managing multiple workstreams, and has strong organization and attention to detail.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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