Director, Global E-commerce at PAX Labs

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Electronics, CannabisIndustries

Requirements

10+ years’ experience in e-commerce leadership, preferably in consumer electronics or related industries
Proven expertise managing e-commerce operations on Amazon Seller Central and Shopify
Advanced knowledge of modern digital advertising and demand generation strategies
Strong analytical and strategic mindset, with P&L ownership experience
Experience leading cross-functional and remote teams in a fast-paced environment
Excellent communication, presentation, and organizational skills
Bachelor’s degree required; MBA or similar preferred
Occasional travel to San Francisco, CA headquarters required

Responsibilities

Co-lead the e-commerce strategy, and lead business oversight, for the US, Canada and EU markets
Directly lead e-commerce financial oversight, revenue forecasting, and performance reporting
Lead demand generation and related promotional planning including paid media, SEO, and email marketing
Develop data-driven customer acquisition strategies and steer related agency engagement
Oversee e-commerce related technical platforms and related agency service providers
Build and execute a global growth marketing roadmap — including funnel optimization, A/B testing, retention programs, and loyalty strategies
Lead full-funnel paid media, organic, and affiliate programs to accelerate acquisition at efficient CAC
Partner with brand/creative to test messaging, landing pages, and conversion flows
Define lifecycle marketing strategies across email, SMS, and CRM to maximize LTV
Establish a culture of experimentation and data-driven iteration across campaigns and site experience
Continuously optimize product listings, buyer experience, and digital merchandising to achieve objectives
Mentor and develop direct reports while fostering a culture of accountability, innovation and impact
Provide performance updates and recommendations to the VP of Marketing and executive leadership

Skills

Amazon Seller Central

Shopify

Google Analytics

Klaviyo

SEO

Email Marketing

Paid Media

P&L Management

Revenue Forecasting

PAX Labs

Manufactures portable cannabis vaporizers.

About PAX Labs

PAX Labs specializes in creating portable vaporizers for consuming cannabis in various forms, including loose leaf, wax, and oil extracts. Their devices, such as the PAX 2, PAX 3, and Era series, are designed to be compact and user-friendly, featuring advanced options like precise temperature control and app connectivity for an enhanced vaping experience. Unlike many competitors, PAX Labs focuses on a direct-to-consumer sales model, which allows them to maintain quality control and ensure authenticity while providing a seamless customer experience. The company's goal is to cater to both recreational users and medical patients by offering discreet and effective consumption methods, while also generating ongoing revenue through the sale of compatible pods and accessories.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$507.5MTotal Funding

LATE_VCCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Parental Leave

Wellness Program

Phone/Internet Stipend

Mental Health Support

Risks

Increased competition from advanced vaporizers like Storz & Bickel's Mighty threatens market share.

Patent litigation could lead to costly legal battles and financial liabilities for PAX.

New product acceptance, like PAX TRIP, may face challenges in market penetration.

Differentiation

PAX Labs leads in app-controlled vaporization technology, enhancing user experience.

The company achieved Plastic Negative certification, setting a sustainability benchmark in cannabis.

PAX's direct-to-consumer model ensures product authenticity and customer experience control.

Upsides

PAX's sustainability initiatives attract environmentally conscious consumers, boosting brand loyalty.

Patent lawsuits protect PAX's intellectual property, securing market share from competitors.

Collaborations with artists create buzz and attract new customers to PAX's products.

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