Director Field & Channel Marketing, North America at Mattermost

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Defense, Intelligence, Security, Public Sector, Enterprise SoftwareIndustries

Requirements

Mindset of a strategic marketing leader
Precision of a pipeline operator
Storytelling ability of a brand ambassador
Ability to translate strategy into high-impact regional campaigns and plays
Experience developing scalable programs with measurable impact on pipeline and ARR

Responsibilities

Define and own the US Public Sector and Enterprise marketing strategy, ensuring alignment with sales priorities and revenue goals
Manage regional marketing plans and budgets, making data-driven decisions to optimize investment
Partner with the VP Public Sector and the Director of Sales, Americas on development, execution, and alignment of regional go-to-market plans
Build and scale partner marketing programs with defense contractors, system integrators, and strategic alliances
Develop joint campaigns and sales/partner enablement content that drive awareness, adoption, and pipeline contribution
Strengthen relationships with partners to expand reach and credibility in key markets
Oversee ABM and demand generation programs in collaboration with Sales and Growth Marketing, ensuring campaigns deliver measurable pipeline impact in named accounts and frameworks using tactics like events, email, webinars, paid social, digital marketing, and content syndication
Drive pipeline growth and conversion in named accounts and frameworks
Partner with Growth and ABM teams to measure performance and optimize campaigns
Set the strategy for regional events, focusing on engagements that build trust with customers, partners, and target accounts, partnering with the Event Manager to deliver high-impact conferences, forums, and partner-led activities
Define regional messaging and proof points (case studies, references) aligned to sovereignty, resilience, and interoperability
Collaborate with Content Marketing to develop compelling content that supports all campaign touchpoints, including email, landing pages, paid social ads, event messaging, and other marketing initiatives, as well as adapting global assets for regional needs
Drive a thought leadership cadence that supports awareness, consideration, and decision stages
Analyze market trends, procurement requirements, and competitive positioning to inform GTM strategy
Consistently measure and enhance the performance of regional marketing efforts

Skills

Key technologies and capabilities for this role

Marketing StrategyDemand GenerationPartner EngagementPipeline ManagementCampaign DevelopmentBudget ManagementPublic Sector MarketingEnterprise MarketingSales AlignmentARR Growth

Questions & Answers

Common questions about this position

What are the key responsibilities of this role?

The role involves defining and owning US Public Sector and Enterprise marketing strategy, building partner marketing programs with defense contractors and integrators, and overseeing ABM and demand generation campaigns to drive pipeline growth.

Is this position remote or does it require a specific location?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What are Mattermost's core values?

Mattermost's core values are Customer Obsession, Earn Trust, Self Awareness, Ownership, and High Impact.

What makes an ideal candidate for this Director role?

The ideal candidate combines the mindset of a strategic marketing leader, the precision of a pipeline operator, and the storytelling ability of a brand ambassador.

Mattermost

Secure collaboration platform for technical teams

About Mattermost

Mattermost provides a secure collaboration hub specifically designed for technical teams. Its platform allows users to communicate in real-time, share files and code snippets, and automate workflows, all while maintaining a high level of security and control over data. Users can customize the platform to fit their needs and deploy it in various environments. Mattermost integrates with essential tools like GitHub and GitLab, enabling teams to streamline their workflows within a single interface. Unlike many competitors, Mattermost offers both premium features, such as advanced compliance and admin controls, and an open-source version, allowing for greater flexibility and customization. The company's goal is to enhance productivity and security for teams working in complex operational settings.

Palo Alto, CaliforniaHeadquarters

2016Year Founded

$68.1MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

51-200Employees

Benefits

Fully remote work

Office setup fund

Coworking space stipend

Internet and mobile phone reimbursement

401k

Unlimited vacation

Family & friends days

Async weeks

Health benefits

Global and regional team meetups

Open source Fridays

Community hackathons and events

Risks

Emerging open-source platforms may offer similar features at lower costs.

AI-driven tools could outpace Mattermost's current feature set.

Security vulnerabilities in open-source platforms may increase scrutiny on Mattermost.

Differentiation

Mattermost offers a secure, open-source platform for technical team collaboration.

The platform supports real-time communication and workflow automation for agile development.

Mattermost provides flexible integrations with tools like GitHub and ServiceNow.

Upsides

Rising demand for remote collaboration tools boosts Mattermost's market potential.

Emphasis on cybersecurity increases the appeal of Mattermost's secure platform.

Growth in open-source software market expands Mattermost's community and contributor base.

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