Director, Experiential Marketing at Crusoe

Seattle, Washington, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Cloud Infrastructure, Sustainable TechnologyIndustries

Requirements

Proven track record with at least 7-10 years of progressive experience in experiential marketing and event management
Minimum of 5 years in a leadership or senior role
Demonstrated ability to develop and execute comprehensive, data-driven event and experiential marketing strategies

Responsibilities

Strategically identify, evaluate, and advocate for presence at high-impact third-party industry events, ensuring optimal resource allocation based on target audience, market trends, and competitive landscape
Secure and maximize keynote and speaking opportunities for senior leadership at top-tier industry events, collaborating with executives and corporate communications to develop compelling narratives and presentations
Own the strategy, development, and execution of proprietary events, including developing new formats, expanding programs, and reinforcing brand identity while delivering value to attendees
Establish and nurture a customer advisory board and other leadership programs to showcase customer stories and solutions through interactive, immersive experiences at events
Define and track key performance indicators (KPIs) for events and experiential initiatives to measure impact on pipeline generation, brand perception, and customer engagement, using data to optimize strategy
Lead and mentor a team of event professionals, and manage relationships with key agencies and vendors to ensure flawless execution and strategic objectives are met

Skills

Key technologies and capabilities for this role

Experiential MarketingEvent StrategyThought LeadershipKeynote ManagementStrategic PlanningTeam LeadershipCross-Functional CollaborationAudience TargetingMarket AnalysisROI OptimizationCompetitive Analysis

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position.

What is the salary or compensation for this role?

This information is not specified in the job description.

What key skills are needed for the Director of Experiential Marketing role?

The role requires creativity, strategic thinking, deep understanding of target audiences, strong business acumen, and leadership to build and lead a team.

What is the team structure for this position?

You will build and lead a team of talented experiential marketers and work closely with cross-functional teams including sales, product, engineering, and peer marketing teams.

What makes a strong candidate for this role?

A strong candidate will have experience elevating events into drivers of business growth, securing executive thought leadership opportunities, innovating proprietary events, and building customer advocacy programs, demonstrating strategic event management and cross-functional collaboration.

Crusoe

Utilizes wasted energy for computing power

About Crusoe

Crusoe Energy Systems Inc. provides digital infrastructure that focuses on using wasted, stranded, or clean energy sources to power high-performance computing and artificial intelligence. The company helps clients in the technology and energy sectors by offering scalable computing solutions that aim to reduce greenhouse gas emissions and support the transition to cleaner energy. Crusoe's approach involves converting excess natural gas and renewable energy into computing power, which allows them to maximize resource efficiency while minimizing environmental impact. Unlike many competitors, Crusoe specifically targets the intersection of energy and technology, generating revenue by supplying computing resources to enterprises that need significant computational power for applications like AI and machine learning, along with providing technical support.

Denver, ColoradoHeadquarters

2018Year Founded

$1,082.2MTotal Funding

SERIES_DCompany Stage

Energy, AI & Machine LearningIndustries

201-500Employees

Benefits

Industry competitive pay

Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents

Paid life insurance, short-term and long-term disability

Parental leave

Stock options in a fast-growing, well-funded technology company

Pet-friendly offices

Teladoc

401(k) with a 4% match

Unlimited time off

Cell phone reimbursement

Tuition reimbursement

Company paid commuter benefit; $100 per month

Calm

Risks

Increased competition in AI infrastructure could threaten Crusoe's market share.

Regulatory scrutiny may arise from Bitcoin mining's environmental concerns.

Rapid expansion into AI infrastructure may lead to operational challenges.

Differentiation

Crusoe converts wasted energy into computing power, reducing environmental impact.

The company offers scalable solutions for AI and high-performance computing needs.

Crusoe's Digital Flare Mitigation technology utilizes natural gas for eco-friendly Bitcoin mining.

Upsides

Crusoe secured $600M in Series D funding, boosting AI infrastructure expansion.

Partnerships with tech firms enhance Crusoe's AI capabilities and market reach.

AI-driven energy optimization can significantly reduce operational costs in data centers.

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