Sr. Director, Communications & Content
Carrot FertilitySalary not specified
Full Time
Expert & Leadership (9+ years)
$118,000 – $130,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Travel, Digital Marketing, AdvertisingIndustries
Requirements
- Lead a major U.S. travel brand account as Director of Earned & Owned Strategy
- Oversee a cross-functional team spanning SEO, Content Marketing, and Strategy initiatives
- Act as the strategy lead within an embedded, cross-functional Earned & Owned team
- Work full-time onsite at the client’s office in Dallas, TX (up to 4x a week)
- Serve as an individual contributor reporting to the Senior Director, Earned & Owned Strategy
- Connect technical excellence with creative storytelling to drive measurable business outcomes
- Shape the digital ecosystem for a major U.S. brand and lay foundation for a scalable Center of Excellence (CoE) for Earned & Owned Media
- Be eligible to work in the U.S. (position not eligible for immigration sponsorship)
Responsibilities
- Act as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
- Translate the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration
- Guide the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
- Oversee strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
- Partner with Analytics leadership to evolve AI visibility
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Director of Earned & Owned Strategy role?
The anticipated annual salary ranges from $118,000 to $130,000, based on factors like skill set, experience, and location. The total compensation includes benefits and an annual performance bonus.
Is this role remote or onsite, and where is the location?
This is a full-time onsite role at the client's office in Dallas, TX, requiring you to be on-site up to 4x a week.
What skills and experience are required for this position?
The role requires expertise in SEO, Content Marketing, and Strategy, with the ability to connect technical excellence with creative storytelling. Experience leading cross-functional teams and driving organic discoverability, customer engagement, and AI Search leadership is essential.
What benefits does Wpromote offer?
Benefits include unlimited PTO, extended holiday break, flexible schedules, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.
What makes a strong candidate for this Director role?
Strong candidates will have deep experience in earned and owned media strategy, proven ability to lead cross-functional teams in SEO, content, and strategy, and skills in blending technical and creative approaches for major brands, particularly in travel.
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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