5-7 years of progressive experience in digital content with a demonstrated track record in audience development
Experience managing teams and training people, including helping employees navigate shifting priorities and imperatives in audience development and media channels
Experience with CMS workflows and an eye for operational efficiency in fast-paced media environments
Proven success growing and engaging audiences across multiple digital platforms
Strong working knowledge of SEO principles, keyword research, and analytics platforms
Analytical mindset with the ability to translate data into actionable insights
Excellent communication and collaboration skills—able to work with cross-functional teams
Deep passion for and understanding of Vanity Fair’s DNA
Ability to operate at the intersection of editorial and audience development
Nimble, resourceful, sharp, and comfortable with both strategy and operations
Responsibilities
Serve as the primary liaison for all audience development priorities, maintaining open lines of communication across editorial, product, technology, revenue, and marketing teams; clearly advocate for audience growth and engagement goals company-wide
Partner with editors to ensure all content is optimized for all major digital distribution channels (including search, social, and newsletters) and collaborate with product and technology teams to enhance performance at key traffic-driving moments
Partner with editorial leadership to evolve the newsletter portfolio from concept development to performance testing; run A/B tests to refine content, layout, and delivery for maximum reach and engagement
Recognize and prioritize emerging opportunities for audience engagement that align with editorial vision while proposing and implementing creative strategies to fill gaps and extend Vanity Fair’s reach
Identify operational bottlenecks in web publishing processes and implement improvements for speed, efficiency, and quality control
Work alongside editorial leaders to maintain a long-lead digital editorial calendar, integrating day-to-day output with issue roll-outs, tentpole events, and key cultural moments while coordinating content distribution across editorial, social, and newsletter teams
Conduct regular analysis of competitors and audience behavior to surface trends, inform future strategy, and uncover growth opportunities across channels
Manage framework for regular tracking, measuring, and reporting on audience performance to keep leadership informed of challenges and opportunities across channels, ensuring insights directly inform editorial decisions
Manage and mentor a global team of audience professionals and producers to optimize day-to-day web and newsletter publishing workflow