Director, Digital Marketing at The Walt Disney Company

Burbank, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, MarketingIndustries

Requirements

10+ years’ relevant experience
Significant experience with the Marvel brand
Outstanding communication skills, written and oral
Exceptional working knowledge & emerging media and new technology platforms
Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player
Excellent presentation, organizational, critical thinking, and problem-solving skills
Passionate expertise in Social, Mobile and Digital marketing
Creative sensibility
Bachelor’s Degree

Responsibilities

Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities
Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand
Ensure allocation targets are being met across all necessary internal partners
Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance
Host constructive creative discussions with xLOBs to improve social performance
Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles
Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners
Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film/series by film/series basis
Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases
Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams
Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs
Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production
Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets
Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively
Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space
Coordinate site launches and/or traffic-driving events with internal/external partners
Oversee relationship and campaign development with internal global markets and stakeholders
Develop with SVP campaign filmmaker decks and present to internal key stakeholders
Manage team managers and sr. manager(s)

Skills

Key technologies and capabilities for this role

Digital MarketingSocial Media StrategyPerformance AnalyticsCampaign ManagementStakeholder ManagementCreative DevelopmentBrand StrategyInteractive CampaignsCross-Functional CollaborationData Optimization

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time employment position.

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What key skills are required for the Director, Digital Marketing role?

The role requires creativity, improvisation, organization, and communication at a very high level, along with a consistent deep understanding of performance data, strategic planning for digital platforms, and project management for concurrent projects.

What is the company culture or work environment like for this position?

It is a fast-paced, multi-faceted environment within the Disney Entertainment marketing team, involving collaboration with cross lines of business, non-traditional working hours including early mornings, evenings, and weekends, light travel, and on-site work at events like premieres and conventions.

What makes a strong candidate for this Director, Digital Marketing position?

A dedicated, dynamic, and seasoned professional with experience overseeing digital marketing strategies, building stakeholder relationships, analyzing performance data, managing multiple projects, and staying ahead of trends in social, interactive, and mobile spaces.