Director, Digital Health + Wellness at Zeno Group

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Biotech, Digital Marketing, WellnessIndustries

Requirements

8+ years of experience in social strategy or planning, ideally within healthcare, biotech, or regulated categories
Proven understanding of DTP and regulatory processes, including MLR and FDA guidelines
Deep expertise in social, digital, and website strategy, with an eye for the full user experience and journey
Strong collaboration experience across integrated agency teams (IAT)
A creative-strategic hybrid — fluent in both audience insights and content ideas
Skilled at transforming data and social listening into sharp, actionable storytelling
A confident communicator and thought leader who can build trust and alignment across client and internal teams

Responsibilities

Lead the development of social and digital strategies for consumer healthcare and biotech clients, balancing creativity with DTP and regulatory compliance
Translate health insights and audience behavior into actionable strategies that inspire compelling, compliant storytelling
Design integrated digital frameworks connecting social and web touchpoints to create seamless user journeys
Conduct social audits, competitive analyses, and trend reviews to guide brand positioning and identify whitespace opportunities
Partner across the inter-agency team (IAT) — including creative, media, and digital experience partners — to deliver cohesive, cross-channel campaigns
Collaborate closely with UX and web teams to ensure consistency in voice and content across the digital ecosystem
Act as a trusted strategic advisor to clients, leading presentations, trend POVs, and digital thought leadership sessions
Manage and mentor junior strategists and foster a culture of curiosity, creativity, and digital excellence

Skills

Key technologies and capabilities for this role

Social StrategyDigital StrategyFDA ComplianceDTP CommunicationsSocial AuditsCompetitive AnalysisTrend AnalysisUX CollaborationIntegrated CampaignsClient PresentationsThought LeadershipBiotechConsumer Healthcare

Questions & Answers

Common questions about this position

What is the salary range for the Director, Digital Health + Wellness role?

The salary range is $100,000 - $120,000 a year, with an employee's pay position determined by factors like relevant education, qualifications, certifications, and experience.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 8+ years in social strategy or planning, ideally in healthcare, biotech, or regulated categories, proven understanding of DTP and regulatory processes including MLR and FDA guidelines, and deep expertise in social, digital, and website strategy.

What is the team structure like for this position?

The role involves partnering across the inter-agency team (IAT) including creative, media, and digital experience partners, collaborating with UX and web teams, and managing and mentoring junior strategists while fostering a culture of curiosity, creativity, and digital excellence.

What makes a strong candidate for this Director role?

A strong candidate is a strategic, culturally aware thinker with 8+ years in social strategy in healthcare or biotech, expertise in DTP/FDA compliance, deep digital strategy knowledge, strong collaboration skills across agency teams, and the ability to transform data into actionable storytelling as a confident communicator.

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

Land your dream remote job 3x faster with AI

Try Jobo Free