[Remote] Director, Customer Marketing at Saviynt

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

7–10 years of experience in customer marketing, field marketing, growth marketing, or demand generation roles within B2B SaaS
Proven success designing and executing customer programs that drive retention, expansion, and advocacy
Strong analytical skills and ability to translate data into actionable insights
Excellent cross-functional collaboration and communication skills, with the ability to influence at all levels
Hands-on experience with CRM, marketing automation, and analytics platforms
Demonstrated success building and running ABM or customer engagement programs tied to revenue growth
Strong project management skills, with the ability to manage multiple initiatives simultaneously
Strategic, creative thinker with a customer-first mindset and passion for delivering exceptional customer experiences
Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus

Responsibilities

Program Strategy & Execution: Develop and manage customer marketing initiatives, including advocacy programs, Customer Advisory Boards, customer events, and ABM campaigns to drive retention and expansion
Customer Lifecycle Engagement: Build strategies that engage customers across every stage — from onboarding and adoption to renewal and advocacy
Segmentation & Insights: Use data to identify key customer segments and personalize engagement to create meaningful, relevant experiences
Cross-functional Collaboration: Partner with Sales, Customer Success, and Product teams to develop customer-driven content and integrated campaigns that support cross-sell and upsell opportunities
Customer Advocacy & Storytelling: Source and develop customer case studies, testimonials, and success stories that highlight how organizations are transforming identity security with Saviynt
Performance Measurement: Define KPIs and analyze results to continuously improve program effectiveness and demonstrate business impact
Budget Oversight: Manage and optimize the customer marketing budget to ensure programs deliver measurable ROI
Market Awareness: Stay current on trends in customer marketing, advocacy, and AI-enabled engagement to keep Saviynt’s approach innovative and forward-looking
Reporting: Communicate performance updates, insights, and recommendations to senior stakeholders clearly and regularly

Skills

Saviynt

Cloud-based identity security and access governance

About Saviynt

Saviynt provides a cloud-based platform focused on identity security and access governance for businesses. Its services include identity governance and administration, third-party access governance, and cloud privileged access management, all aimed at helping organizations manage and secure digital identities, including those of employees and vendors. The platform features automated workflows and tools that simplify identity lifecycle management, while offering visibility and analytics to help businesses stay audit-ready and reduce identity-related risks. Unlike many competitors, Saviynt emphasizes user-friendliness and ease of implementation, making it accessible for a wide range of clients from small businesses to large enterprises. The company's goal is to protect major brands and support their cloud and security initiatives through a subscription-based model that ensures ongoing revenue and investment in product development.

El Segundo, CaliforniaHeadquarters

2010Year Founded

$165.4MTotal Funding

DEBTCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging identity security startups pose a threat to Saviynt's market share.

Rapid AI advancements may outpace Saviynt's current technological capabilities.

Data privacy and regulatory challenges could hinder global service expansion.

Differentiation

Saviynt offers a unified platform for cloud, enterprise, and big data security.

The AI-powered Intelligence Suite enhances decision-making in identity and access management.

Saviynt's user-friendly platform simplifies identity lifecycle management with automated workflows.

Upsides

Saviynt's recognition as a 2024 Gartner Customers' Choice highlights strong customer satisfaction.

Partnership with SPG expands cybersecurity capabilities and market reach.

Hiring industry experts strengthens Saviynt's leadership and product marketing efforts.

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