About Quantcast

Quantcast simplifies digital advertising and privacy compliance for both marketers and publishers. It provides tools and insights that help clients understand and reach their target audiences effectively. For marketers, Quantcast offers advanced targeting and measurement tools to optimize advertising campaigns, while for publishers, it delivers insights into audience behavior to create engaging content and attract advertisers. Key products include Quantcast Measure, which offers detailed audience insights, and Quantcast Choice, which assists businesses in complying with privacy regulations like GDPR and TCF v2.0. Unlike many competitors, Quantcast focuses on both sides of the advertising ecosystem, catering to the needs of both marketers and publishers. The company's goal is to help clients navigate the complexities of digital advertising and privacy compliance, ultimately enhancing their advertising efforts and audience engagement.