Director Content and Engagement Strategy, CT Global Imaging at GE Healthcare

Waukesha, Wisconsin, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Technology, Medical ImagingIndustries

Requirements

10+ years proven experience in marketing communications, content development or product marketing
Healthcare (preferably medical device) product experience and industry acumen
Strong understanding of and creative approach to producing high-quality content and activation strategies
Exceptional project management and cross-functional collaboration skills
Demonstrated ability to develop innovative and creative solutions to complex challenges
Proven track record of delivery to budgets and timelines
Strong problem-solving and decision-making skills based on market and customer insights
Ability to interpret business outcomes and analytics data to translate insights into content and campaign strategies
Editorial mindset with ability to anticipate and align with audience preferences

Responsibilities

Plan and execute integrated awareness strategy and tool kits for new product introductions (NPIs), including owning strategy, planning, and execution of awareness campaigns for flagship NPIs, and partnering with regional teams and Product Marketing to deliver NPI toolkits
Deliver and execute activation plans based on marketing strategy, working closely with Product Marketing to reflect modality business priorities, and partnering with digital and regional activation teams to implement tactics and outcome-based strategies
Lead creation of buyer journey content offers, partnering with Product Marketing, research, competitive intelligence, and regional teams to map content strategy to key buyer stages and create modular, adaptable content
Set and uphold high standards for content quality and writing, personally contributing to key content, modeling editorial excellence, and building internal writing capabilities
Leverage AI tools for content ideation, creation, and performance analysis while ensuring brand compliance, and streamline content creation, approval, and distribution workflows
Monitor and analyze campaign and content ROI and business outcomes to inform future strategies

Skills

Key technologies and capabilities for this role

Content StrategyEngagement StrategyProduct MarketingCampaign ManagementDigital MarketingAI ToolsMarket InsightsBuyer JourneyEditorial ExcellenceCross-Functional CollaborationNPI StrategyAwareness CampaignsActivation Plans

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What key skills are required for the Director Content and Engagement Strategy role?

The role requires strategic thinking, creative execution, data-driven insights, editorial excellence, and proficiency in leveraging AI-powered tools.

What is the company culture like at GE HealthCare?

GE HealthCare fosters a collaborative environment where every voice makes a difference, emphasizing innovation to improve lives and build a healthier world.

What makes a strong candidate for this Director role?

A strong candidate is visionary and collaborative, with experience partnering with Product Marketing, leading content strategies, and executing campaigns for new product introductions.

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.

Regulatory challenges may delay AI application expansions in healthcare.

Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.

The company supports over 300,000 patients daily with its healthcare technologies.

GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.

Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.

Collaboration with Wayra accelerates digital health innovation in EMEA.

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