Director, Connections Strategy at Daniel J Edelman Holdings

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Public Relations, AdvertisingIndustries

Requirements

Comfortable using data to underpin and inform recommendations
Fluent in both traditional and emerging channels
Connected to culture, including trends, influencers, and social memes
Ability to add fuel to ideas to help them catch fire
Fluency in audience research & understanding (using research & analytics tools & processes to understand media preferences, channel behaviors, interests, shopping & purchase triggers, etc.)
Fluency in communication & campaign strategy development (identifying communication obstacles and opportunities, campaign architecture & ecosystem mapping, messaging frameworks, and user journeys)
Fluency in channel, content & editorial strategy (defining roles of channels & interoperability, content strategy including themes/priorities/styles/formats, campaign/messaging cadence, and executional brief development by channel, especially mapping to paid media plans)
Innovative and agile mindset
Ability to work collaboratively with brand strategists, creatives, paid media, influencer teams, and analytics experts

Responsibilities

Articulate insights gleaned from cultural trends and consumer behavior, organizing information from observations to strategic implications and recommendations
Develop digital creative briefs that inspire clients and creative teams for idea development and implementation
Build strategic messaging & communications frameworks to inform where and how a brand connects with desired audiences
Build campaign and/or user journeys to inform high-order campaign ecosystem, phasing & channel needs
Work directly with clients to gain their trust, inspire them to take risks for digital & social 'firsts', and ensure their professional success
Work collaboratively with creative, analytics, paid, and influencer teams to shape/customize creative executions based on platform knowledge and program goals
Stay current on users, interactive trends, best practices, and digital experiences relevant to the agency’s client base/portfolio
Proactively identify new opportunities for client growth and enforce processes and best practices across all engagements
Develop well thought-out research plans

Skills

Key technologies and capabilities for this role

Audience ResearchAnalytics ToolsCampaign StrategyContent StrategyChannel StrategyPaid MediaInfluencer MarketingBrand StrategyDigital ChannelsSocial Media Trends

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This is a full-time position.

What is the salary range for this position?

This information is not specified in the job description.

What key skills are required for the Connections Strategy Director role?

Key skills include audience research and understanding using analytics tools, communication and campaign strategy development such as ecosystem mapping and messaging frameworks, and channel, content, and editorial strategy including content themes and executional briefs.

What is the company culture like at Edelman?

Edelman's culture thrives on boldness as possibility, empathy as progress, and curiosity as momentum, pursuing an equitable workplace that fosters trust, collaboration, and belonging.

What makes a strong candidate for this role?

A strong candidate is innovative and agile, comfortable using data to inform recommendations, fluent in traditional and emerging channels, connected to culture including trends and influencers, and experienced in working collaboratively with brand strategists, creatives, paid media, influencer teams, and analytics experts.

Daniel J Edelman Holdings

Develops marketing strategies for Microsoft

About Daniel J Edelman Holdings

Working at Daniel J. Edelman Holdings offers a unique opportunity to be at the forefront of developing comprehensive marketing and communications strategies. This company’s focus on media relations, social media, data analytics, and influencer collaborations in partnership with a major industry player like Microsoft illustrates a strong alignment with technology and strategic growth. The environment encourages collaboration and innovation, allowing employees to hone their skills in a cutting-edge and dynamic sector.

Seattle, WA, USAHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

51-200Employees