[Remote] Communications Lead at Webflow

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

8+ years of experience in communications, PR, and/or brand leadership roles
Track record of shaping and executing effective communications strategies
Experience in managing external communications, media relations, and crisis communications
Strong understanding of brand reputation, thought leadership, and media relations
Ability to partner with senior leadership to develop key narratives and secure buy-in
Experience in developing and implementing media plans, press opportunities, and PR strategies
Strong relationships with key business and tech media, including media agencies and internal comms teams
Ability to advise executive teams on communications strategy and thought leadership opportunities
Experience in managing executive voice strategy, including press opportunities and speeches
Strong understanding of AI-driven personalization and its impact on business growth
Experience in developing and maintaining lasting relationships with key business and tech media
Ability to work cross-functionally with marketing, product, and other teams to amplify and extend reach

Responsibilities

Partner with executives, customers, investors, and other leaders at Webflow to develop key narratives we want to bring to market
Secure buy-in from leadership on comms strategy
Develop and implement media plans, coordinate press opportunities, and collaborate with internal comms, social, and employer brand teams
Own executive voice strategy, partner directly with the C-suite on press opportunities, speeches, op-eds, and thought leadership
Lead external press relations by managing PR agencies to deliver strategic, measurable results
Develop and maintain lasting relationships with key business and tech media
Advise the executive team on communications strategy and thought leadership opportunities
Prepare executives to maximize opportunities, including media interviews and public engagements
Work cross-functionally with marketing, product, and other teams to amplify and extend the reach of biggest campaigns and company milestones

Skills

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.

GreenSock acquisition may cause developer community backlash over GSAP's future.

New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.

The platform offers a subscription model with diverse pricing plans for various needs.

Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.

AI integration in Webflow enhances user experience and design efficiency.

Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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