Director, Checking, Debit & Loyalty Products, Liberty Street, New York, NY at Santander

Boston, Massachusetts, United States

Santander Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, BankingIndustries

Requirements

  • Bachelor's Degree or equivalent work experience in Business, Finance or equivalent field - Required
  • Master's Degree in Business, Finance or equivalent field - Preferred
  • 9+ Years experience in product management within retail banking or fintech

Responsibilities

  • Define and execute multi-year product strategies for checking, debit, and loyalty programs, aligned with enterprise goals
  • Lead development and prioritization of product roadmaps focused on digital innovation, revenue growth, and competitive differentiation
  • Own the go-to-market strategy, product positioning, and channel strategy to drive efficient, scalable distribution motions
  • Monitor product performance, competitive trends, and customer feedback to drive continuous improvement and evolution
  • Collaborate with Finance, Marketing, and Data teams to build and track KPIs tied to customer growth, product profitability, and loyalty engagement
  • Own the end-to-end product lifecycle, from ideation and business case development to launch and ongoing optimization
  • Partner with Technology, UX, and Operations teams to deliver seamless digital account opening, onboarding, and servicing experiences
  • Drive enhancements such as digital card issuance, card controls, rewards integrations, seamless money movement, and personalized product experiences
  • Develop loyalty strategies that deepen customer relationships, increase transaction activity, and promote multi-product adoption
  • Partner with Marketing and Analytics teams to design campaigns and offers that drive growth and retention
  • Utilize data insights to tailor engagement strategies and refine targeting across customer segments
  • Lead and mentor a team of product managers and analysts responsible for execution and delivery
  • Serve as the strategic point of contact for internal stakeholders including Compliance, Risk, Finance, and Executive Leadership
  • Represent product strategy in key planning forums and governance committees

Skills

Key technologies and capabilities for this role

Product ManagementProduct StrategyDigital BankingRoadmap DevelopmentGo-to-Market StrategyCustomer AcquisitionCustomer EngagementRevenue GrowthDeposit GrowthRetail BankingConsumer BankingLoyalty Programs

Questions & Answers

Common questions about this position

What is the work location for this Director role?

The position is based at Liberty Street, New York, NY.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What skills and experience are required for this role?

The role requires a strong product management background, deep understanding of the consumer banking landscape, and a proven track record of building and optimizing digital financial products.

What is the company culture like at Santander?

Santander fosters an enriching journey with a focus on continuous learning, personal growth, collaboration with talented colleagues worldwide, and a culture of engagement committed to employee success.

What makes a strong candidate for this Director position?

A strong candidate has strategic product leadership experience, expertise in product development and lifecycle management, and skills in driving customer growth and loyalty in digital banking products.

Santander

Provides banking, investment, and insurance services

About Santander

Santander Bank provides a variety of financial services to individuals, small businesses, and large corporations in the United States. Its offerings include savings and checking accounts, loans, credit cards, and investment products. The bank also has specialized services through Santander Investment Services and insurance products via Santander Securities LLC. Santander stands out from its competitors by focusing on community growth, committing $13.6 billion to support initiatives like the 'Cultivate Small Business' program, which aids early-stage entrepreneurs, especially from underrepresented groups. The bank generates revenue through interest on loans, service fees, and commissions, while promoting responsible banking practices and financial education. Santander's goal is to empower individuals and businesses, enhance community prosperity, and provide comprehensive financial solutions.

Boston, MassachusettsHeadquarters
1902Year Founded
$75MTotal Funding
POST_IPO_DEBTCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees

Benefits

Health, dental, & vision
401k
Flexible PTO
Parental & sick leave
Discounts: technology, travel, auto, fitness, & tuition

Risks

ISO 20022 transition may challenge smaller business partners.
'Quishing' attacks pose a growing threat to consumer security.
Openbank faces competition in the U.S. high-yield savings market.

Differentiation

Santander's Openbank offers a 5.00% APY high-yield savings account nationwide.
The bank's Inclusive Communities Plan pledges $13.6 billion for community initiatives.
Santander's ISO 20022 adoption enhances operational efficiency and data management.

Upsides

Openbank's high-yield savings account attracts more U.S. customers.
Santander's renewable energy financing highlights commitment to sustainable investments.
Proactive cybersecurity measures enhance customer trust and protect digital assets.

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