Director-Channel Marketing at Capital One

Chicago, Illinois, United States

Capital One Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Payments, MarketingIndustries

Requirements

  • Bachelor’s Degree or Military Experience
  • At least 10 years of professional experience at a media or advertising agency, research firm, or corporate environment in a consumer-focused role (media strategist, communications planner, strategic planner, account planner, data strategist, etc.)
  • Preferred Qualifications
  • MBA preferred with marketing relevant coursework (esp. Market Research, Marketing, Sociology, Psychology, Behavioral Economics)
  • Experience with Payments & Financial Services

Responsibilities

  • Channel Distribution Strategy
  • Develop and execute go-to-market plans across direct and indirect distribution channels
  • Align channel strategies with MSA analysis, merchant segmentation data and regional/MCC market dynamics
  • Collaborate with Sales, Customer Experience, Operations and Analytics teams to ensure channel readiness
  • Vendor Management
  • Oversee vendor selection, onboarding, and performance evaluation
  • Negotiate contracts and service-level agreements (SLAs)
  • Implement governance frameworks to ensure compliance and operational efficiency
  • Merchant Data Analytics
  • Lead merchant segmentation and behavioral analysis to inform strategy
  • Partner with Analytics to develop channel distribution models, dashboards and insights
  • Translate analytics into actionable recommendations for channel teams
  • Payments Ecosystem Partner Strategy
  • Build and manage strategic relationships with payment processors, enablers, and ecosystem partners
  • Identify co-marketing, integration, and joint solution opportunities
  • Represent the company in industry forums and partner engagements

Skills

Channel Marketing
Go-to-Market Strategy
Vendor Management
Contract Negotiation
Merchant Analytics
Data Segmentation
Partner Enablement
Payments Ecosystem
MSA Analysis
Sales Collaboration
Customer Experience
Operations
Analytics Dashboards

Capital One

Offers diverse financial products and services

About Capital One

Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.

McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees

Benefits

Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program

Risks

Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.

Differentiation

Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.

Upsides

Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.

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