Brand Marketing Director

Position Overview

Become a part of our caring community and help us put health first. CenterWell’s Marketing Organization is seeking an experienced Brand Marketing Director to join the Centerwell Brand Marketing team. This is a remote position, open to candidates anywhere in the U.S. As the Director, you will lead a team of four marketing professionals responsible for the CenterWell brand strategy, planning, and growth. This includes developing and executing bold, insight-driven campaigns that strengthen the CenterWell brand in the hearts and minds of consumers. This position will also lead annual marketing strategy development, support quarterly marketing reviews, and guide customer acquisition across lines of business. If you’re passionate about storytelling, grounded in analytics, and thrive on shaping meaningful brand experiences, this role offers the opportunity to lead at scale and make a lasting impact.

Key Role Functions

• Lead the development and execution of the CenterWell brand strategy, ensuring alignment with enterprise vision and growth objectives.
• Own and evolve brand architecture, positioning, messaging frameworks, and brand health KPIs.
• Oversee high-impact brand-building campaigns, including creative development, sponsorships, partnerships, and community engagement.
• Drive the annual marketing strategy and planning process for CenterWell marketing.
• Establish and uphold brand standards across all business units and marketing channels.
• Lead marketing plan development in support of integrated health initiatives.
• Initiate consumer research initiatives and build a learning agenda to uncover actionable insights.
• Run quarterly marketing reviews to align stakeholders and optimize brand performance.
• Support the development of new offerings through early-stage ideation and business case planning.

Requirements

Required Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Business, or other related field.
• 10+ years of progressive experience in brand marketing, including building and executing marketing strategies and plans.
• 5+ years of people leadership experience, including leading and developing high-performing teams.
• Proven success in building and scaling brand architecture, identity, and messaging platforms across complex organizations.
• Track record of developing integrated brand campaigns that drive awareness, engagement, and loyalty.
• Strong leadership skills with the ability to inspire, influence, and lead cross-functional and agency teams.
• Exceptional communication and presentation abilities; comfortable engaging executive stakeholders.
• Analytical mindset with expertise in brand health tracking, consumer insights, and data-informed decision-making.
• Skilled in prioritizing and managing multiple projects in fast-paced environments.
• Collaborative, solution-oriented, and energized by building something meaningful from the ground up.
• Passionate about delivering high-impact brand experiences that align with human-centered healthcare.
• Brings energy, curiosity, optimism, and a sense of humor to their leadership.

Preferred Qualifications

• MBA or advanced degree.

Employment Type

• Full time

Location Type

• Remote (anywhere in the U.S.)

Additional Information

This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
• Satellite, cellular and microwave connection can be used only if approved by leadership.

Employees who live and work from Home in the states of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.