Director, Loyalty Marketing
NutrafolSalary not specified
- Full Time
- Senior (5 to 8 years)
$160,000 – $180,000Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Artificial Intelligence, Crowdsourcing, Digital Platform ServicesIndustries
Requirements
Candidates should possess 8+ years of experience in retention marketing, lifecycle management, or loyalty program strategy, with experience working with large-scale, segmented user/member bases, preferably in a digital or platform environment. Strong analytical skills and the ability to evaluate NPS, CLV, incentive performance, and ROI are required, along with excellent written and verbal communication skills and a passion for fair work and the future of the gig economy.
Responsibilities
As Director of Contributor Success and Engagement, you will own and evolve the global retention strategy, designing segmented programs to increase NPS and CLV, build lifecycle and loyalty programs to retain top performers, oversee Contributor communications, partner cross-functionally with various teams to scale impact, monitor and act on Contributor NPS, create recognition programs, and champion Appen’s ethical labor standards.
Skills
Retention Marketing
Lifecycle Management
Loyalty Program Strategy
Data Analysis
NPS Evaluation
CLV Analysis
Incentive Performance
ROI Evaluation
Cross-functional Collaboration
Communication Skills
Brand Tone
Program Development
Contributor Engagement
Community Building
Ethical Labor Standards
Appen
Provides high-quality training data for AI
About Appen
Appen provides high-quality training data necessary for developing artificial intelligence (AI) systems, specializing in collecting and labeling data such as images, text, speech, audio, and video. The company uses a combination of in-house experts and a network of over 1 million contractors to deliver data annotation services, which help AI algorithms learn effectively. Appen stands out from competitors due to its global reach and extensive contractor network, allowing it to offer reliable data tailored to client needs. The goal of Appen is to enable organizations to create AI systems that perform various functions, enhancing the overall capabilities of AI technology.
Key Metrics
Sydney, AustraliaHeadquarters
1996Year Founded
$358MTotal Funding
IPOCompany Stage
AI & Machine LearningIndustries
10,001+Employees