Director of User Acquisition at Mistplay

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, GamingIndustries

Requirements

Leadership experience in directing a growing team of user acquisition managers
Expertise in developing best practices for UA strategy, performance optimization, analytics, and continuous experimentation across all media sources
Ability to manage a nine-figure annual UA budget and maximize commercial impact
Strong data-driven approach to experimentation and optimization of current and new media sources
Experience in functional P&L management, including media budgets, tools, headcount, design, forecasting, and resource planning
Close collaboration skills with creative, finance, commercial, operations, product, LiveOps, business analytics, and data teams
Proficiency in providing operational performance analyses and regular reporting to marketing director, executive stakeholders, and board of directors

Responsibilities

Develop UA strategies and daily operations to achieve and exceed weekly/monthly/quarterly ROI and user quality targets
Adopt a structured, data-focused approach for experimenting and optimizing current and new media sources
Lead a team of user acquisition managers to achieve planned performance and scale; provide necessary leadership, governance, mentoring, training, and professional development
Manage the functional P&L account, including media budgets, tools, headcount, design, forecasting, and resource plans
Collaborate closely with product and LiveOps teams to facilitate cross-functional initiatives maximizing customer lifetime value, app growth, and customer ROI
Collaborate closely with Head of Business Analytics and data teams to prioritize and guide analytical support for performance measurement, forecasting, planning, and automation to maximize UA contribution to business
Provide critical analyses and insights on operational performance, and report regularly to the marketing director and other executive stakeholders, including the board of directors
Maintain relationships (incomplete in JD: "Entretenir des rel")

Skills

User Acquisition

Performance Marketing

Media Optimization

Data Analysis

A/B Testing

Growth Strategy

Team Leadership

Budget Management

Mistplay

Loyalty platform rewarding mobile gamers

About Mistplay

Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users download the app to discover new games and earn "Units"—points that can be redeemed for rewards like gift cards. The company generates revenue through partnerships with game developers and advertisers, allowing it to offer rewards without charging users directly. Mistplay differentiates itself by combining game discovery with social features, creating a community-driven experience that enhances user engagement.

Montreal, CanadaHeadquarters

2016Year Founded

BUYOUTCompany Stage

Consumer Software, GamingIndustries

201-500Employees

Risks

Subscrible's ad-free gaming catalog could attract Mistplay's user base.

The competitive mobile gaming landscape may increase user acquisition costs for Mistplay.

Mistplay's reliance on ad revenue is threatened by the trend of ad-free gaming experiences.

Differentiation

Mistplay combines game discovery with a robust rewards system and social features.

The platform offers personalized game recommendations through an AI-driven recommendation engine.

Mistplay hosts weekly contests, enhancing user engagement and retention.

Upsides

Mistplay's recognition as a top employer enhances its brand reputation and attracts talent.

The company's growth, with over two million monthly active users, indicates strong market demand.

Majority investment from GrowthCurve Capital provides resources for accelerated growth and innovation.

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