Digital Marketing Manager, Paid Advertising and Search
UserTesting- Full Time
- Junior (1 to 2 years)
Candidates should possess a 3rd-level qualification in a digital related field, and previous experience in a digital marketing or agency environment is desirable. Familiarity with A/B testing methodology, basic statistical concepts, and UX principles is beneficial, along with a basic understanding of tools such as Google Analytics 4, Google Tag Manager, Looker Studio, MS Clarity, VWO, or cookie consent platforms.
The Digital Optimisation Executive will support the Optimisation Manager in executing the day-to-day strategic vision for A/B testing and experimentation programs, implement and monitor A/B tests and experiments across digital platforms, generate regular reports on experiment performance, maintain comprehensive documentation of all experiments, serve as a point of contact for internal stakeholders, collaborate with cross-functional teams to gather requirements, contribute to the continuous improvement of the experimentation process, utilise data from various analytics platforms to inform testing hypotheses, work independently and proactively within a distributed team environment, demonstrate conscientiousness, and apply company values in all aspects of work.
Insurance and financial services provider
Hartford Financial Services provides insurance and financial products designed to protect individuals and businesses. Their offerings include various types of insurance, such as auto, home, and business insurance, as well as retirement and investment solutions. The company focuses on ensuring that clients are safeguarded against risks while also aiming to create a positive impact in the community. Unlike many competitors, Hartford Financial Services emphasizes a commitment to human achievement, striving to support clients in ways that extend beyond traditional insurance coverage. The goal of the company is to empower individuals and businesses to thrive by providing comprehensive protection and contributing to societal well-being.