Digital Mktg Advisory Specialist at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, Marketing, TechnologyIndustries

Requirements

Any Graduation (Bachelor’s degree in Business, Marketing, Data Analytics, or related field preferred; Master’s a plus)
7 to 11 years of experience (5-8 years in CRM management, marketing automation, or customer engagement roles)
Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch)
Experience with marketing automation, segmentation, and customer journey mapping
Strong data management and analytics skills to analyze customer data, derive insights, and optimize targeting
Knowledge of data protection laws, spam regulations, and compliance best practices
Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement
Experience working with cross-functional teams in large enterprise or consumer-focused business
Previous experience in retail, energy, financial services, or e-commerce sectors advantageous
Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics highly desirable
Core competencies: Strategic thinking, project management, collaboration & communication, problem-solving, attention to detail

Responsibilities

Shape and execute CRM strategy to drive customer engagement, retention, and business growth
Ensure effective use of customer data and manage multi-channel campaigns
Ensure compliance with privacy and spam regulations
Oversee CRM operations and collaborate with cross-functional teams
Lead execution of CRM initiatives to maximize customer value and align with business objectives
Manage BPRewards Unlocked (B2B2C) CRM activity, including briefing and testing business rules
Oversee NZ loyalty programs, including EDR offer loading, approvals, and data reporting coordination
Support new partner onboarding and CRM activation processes
Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle management
Oversee CRM roadmaps, campaign calendars, and customer engagement initiatives
Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals
Develop and allocate offers

Skills

CRM Systems

Salesforce

Adobe Campaign

Dot Digital

Comarch

Marketing Automation

Personalization

Campaign Automation

Segmentation

Customer Insight

Marketing Analytics

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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