Digital Media Tag Specialist at Accenture

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, Ad TechIndustries

Requirements

4+ years of experience, including: 2+ years of experience in digital advertising, ad tech or ad operations, preferably in a campaign management role
2+ years of experience with HTML, CSS, and intermediate knowledge of JavaScript, or experience with tag management platforms such as Google Tag Manager, Tealium iQ, or Adobe Launch
Knowledge of server-to-server tracking, API integrations and/or Meta Conversions API
Knowledge of ad products at companies such as Pinterest, Facebook, Instagram, Google, Snap
Ability to analyze & provide guidance on faulty tracking implementations
Comfort with being client-facing
Business fluency in local language and English
Strong communication skills
Ability to translate technical information into actionable steps for a non-technical audience

Responsibilities

Perform proactive Tag/Feed Health audits and perform audits upon request
Assist new and existing advertisers with Tag/CAPI/Feed setup questions, implementation and troubleshooting
Ensure conversion visibility resilience in lower funnel / performance based advertisers
Join calls with sellers and advertisers as needed to resolve Tag/CAPI/Feed issues in a timely manner
Become an expert at digital media campaign best practices, enabling yourself to be your region’s go-to resource for campaign set up and performance related inquiries
Provide best practice recommendations on optimizing lower funnel campaign set up
Scale product knowledge across the sales organization via documentation, office hours, trainings, etc
Maintain documentation, how-tos, and FAQs to scale seller knowledge around Tag / Feed / CAPI
Proactively communicate any Tag / Feed / CAPI product updates to the sales team
Understand complex processes and products, distilling them down into a digestible format for a less technical audience

Skills

HTML

CSS

JavaScript

Google Tag Manager

Tealium iQ

Adobe Launch

CAPI

Meta Conversions API

server-to-server tracking

API integrations

digital advertising

ad tech

ad operations

Facebook

Instagram

Google

Snap

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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