Digital Marketing Strategist Manager at Accenture

Buenos Aires, Buenos Aires, Argentina

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Transformation, AdvertisingIndustries

Requirements

Formación en Marketing, Comunicación, Publicidad, Administración o afines
+5 años de experiencia en marketing digital/growth/performance
Experiencia en gestión de presupuestos, análisis de performance y estrategias omnicanal
Dominio de herramientas de analítica, automatización y optimización

Responsibilities

Diseñar, ejecutar y optimizar estrategias de growth marketing full-funnel
Transformar datos e insights en oportunidades accionables
Integrar canales, contenido, producto y UX para maximizar conversión y fidelización
Impulsar una cultura de experimentación, testing y mejora continua
Colaborar con equipos de estrategia, data, producto, tecnología y creatividad
Desarrollar automatizaciones, personalización y escalabilidad con herramientas martech/CRM
Medir impacto a través de métricas clave (CAC, LTV, ROI, conversion rate, etc.)
Participar en proyectos regionales y globales de transformación digital

Skills

Key technologies and capabilities for this role

Growth MarketingPerformance MarketingDigital AdvertisingData AnalyticsMartechCRMA/B TestingOmnichannel StrategiesCACLTVROIGoogle Analytics

Questions & Answers

Common questions about this position

What benefits does Accenture offer for this role?

Accenture provides benefits including Swiss Medical prepaga at no cost for you and your primary family group, connectivity reimbursement, 100% subsidized gym, flexible vacation balance, flex jornada, subsidized certifications, birthday off, bonuses, Accenture Days (5 extra free days), flexible benefits package, extended paternity and maternity licenses, childcare economic aid, and more.

Is this position remote or does it require office work?

Offices are available in CABA, Córdoba, Mar del Plata, Salta, Mendoza, and Rosario. Positions are remote for those in other provinces, allowing work from home.

What experience and skills are required for the Growth Marketing Manager role?

Candidates need +5 years in digital marketing/growth/performance, experience managing budgets, performance analysis, and omnichannel strategies, plus proficiency in analytics, automation, and optimization tools. A degree in Marketing, Communication, Advertising, Business Administration or related fields is required.

What is the company culture like at Accenture?

Accenture promotes diversity, innovation, and work-life balance, and was chosen as the most diverse and inclusive company in the world. It emphasizes equality driving innovation with no discrimination in hiring based on race, gender, age, or other factors.

What growth opportunities are available at Accenture?

Accenture fosters professional development and continuous growth through training, certifications, and challenging projects to advance your career.

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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