Digital Marketing Manager (Adobe) at WillowTree

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Consulting, TechnologyIndustries

Requirements

3+ years of professional experience in a client-facing marketing strategy role

Responsibilities

Lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, with a focus on Adobe Experience Platform applications such as AEP, CDP, AJO, and CJA, as well as other tools like Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
Coach project teams and mentor the Growth team to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications
Lead discovery engagements to learn clients’ business goals and determine their optimal marketing tech stacks, particularly focusing on the implementation and utilization of Adobe Experience Platform applications
Train clients on how to use their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scaling
Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
Provide feedback to internal teams on creative assets and content development
Resolve a wide range of customer inquiries from basic education to technical operations, specifically related to Adobe Experience Platform applications
Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics, leveraging Adobe Experience Platform applications
Collaborate with technology vendors to develop customized marketing solutions for clients, with a focus on Adobe technologies
Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance, using insights from Adobe Experience Platform applications
Travel to client offices as needed

Skills

Adobe Experience Platform

AEP

CDP

AJO

CJA

Digital Marketing

Data-driven Decisions

Adobe Technologies

WillowTree

Mobile app and web development services

About WillowTree

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design, ensuring that all recommendations are grounded in practical build costs and timelines. WillowTree's team is equipped to handle every stage of product development, from strategy and design to testing and growth. Unlike many competitors, WillowTree focuses on a holistic approach that combines strategic insight with technical expertise, serving high-profile clients like 21st Century Fox and PepsiCo. The goal of WillowTree is to empower businesses to fully realize the potential of mobile technology in their operations.

Charlottesville, VirginiaHeadquarters

2007Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Software, DesignIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Employee Assistance Program (EAP)

Employee Share Purchase Plan

Risks

Increased competition in digital consultancy may dilute WillowTree's market share.

Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.

Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

Differentiation

WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.

The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.

WillowTree is recognized for its expertise in conversational AI and voice technology integration.

Upsides

Growing demand for mobile-first strategies boosts WillowTree's app development services.

Expansion in IoT market offers opportunities for connected device solutions.

Rising focus on UX design enhances customer satisfaction and retention.

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