Digital Marketing & Business Growth Consultant at Hewlett Packard Enterprise

Spring, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, IT ServicesIndustries

Requirements

BA or BS degree in Communications, Marketing, Business, or Computer Science. Advanced University degree preferred
10+ years of experience in digital marketing, interactive marketing, customer experience/user interface, or services industry
At least 3+ years developing new business opportunities with clients, preferably at the CxO level
Expertise and knowledge in online marketing, communications, and business growth strategies, including trends and technologies
Knowledge and Skills: Superior wr (inferred as superior writing or related skills based on context)

Responsibilities

Set and lead adoption of key digital marketing and business growth communications strategies, policies, and standards for curated install base marketing
Develop, drive, and evaluate online customer experience strategy and communications roadmap across global strategic accounts, with expansion to HPE GreenLake and OS accounts
Deliver digital marketing programs that result in measurable improvements in account expansion, retention, adoption, and usage of HPE solutions
Craft and execute communications strategies to reduce account churn and reinforce HPE’s value proposition to strategic accounts
Lead the development of editorial strategies and content for online properties, landing pages, and targeted campaigns that drive business growth
Leverage market research and analytics to prioritize opportunities and focus resources on winnable growth and retention initiatives
Consultatively position HPE early in account communications and influence client strategy towards HPE’s strengths
Champion business justification for HPE solutions, ensuring successful engagement and account retention
Guide and educate cross-functional teams on digital marketing, communications, and business development best practices to facilitate successful program execution
Lead and manage virtual teams across geographies, reporting regularly on program outcomes and growth metrics
Manage agencies, contractors, and budgets as required to deliver strategic communications and marketing programs
Mentor and coach team members, fostering innovation in digital marketing and business development

Skills

Key technologies and capabilities for this role

Digital MarketingBusiness GrowthInstall Base MarketingDemand GenerationAccount ManagementCross-Functional LeadershipMarketing StrategyCustomer RetentionBusiness DevelopmentCommunications StrategyHPE GreenLakeCSLV Methodology

Questions & Answers

Common questions about this position

Is this a remote or hybrid role?

This role is designed as ‘Hybrid’ with an expectation to work on average 2 days per week from an HPE office.

What is the salary or compensation for this position?

This information is not specified in the job description.

What key skills are required for the Digital Marketing & Business Growth Consultant role?

The role requires mastery in digital marketing, business development expertise, leadership of cross-functional teams, market research and analytics skills, and consultative positioning to influence client strategies.

What is the company culture like at Hewlett Packard Enterprise?

HPE's culture thrives on finding new and better ways to accelerate what’s next, values varied backgrounds, offers flexibility to manage work and personal needs, encourages bold moves together, and embraces career growth.

What makes a strong candidate for this role?

Strong candidates will have expertise in digital marketing and business development, experience leading cross-functional teams and driving demand funnels, and a proven ability to deliver measurable growth in account expansion, retention, and adoption.

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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