Digital Marketing Architect - Consumer Goods, Retail and Logistics - Germany at Infosys

Munich, Bavaria, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Retail, LogisticsIndustries

Requirements

8+ years in digital marketing technology, marketing operations, or solutions architecture
Direct experience within the retail or e-commerce industry
Proven hands-on experience architecting and integrating core retail marketing platforms: Customer Data Platforms (CDP) e.g., Segment, Tealium, Bloomreach; E-commerce Platforms e.g., Shopify Plus, Salesforce Commerce Cloud, Magento (Adobe Commerce), Commercetools; Marketing/CRM Platforms e.g., Salesforce Marketing Cloud, Braze, Emarsys; Personalization Engines e.g., Dynamic Yield, Klevu, Nosto
Strong understanding of APIs (REST, GraphQL) and data integration patterns
Proficiency in SQL for data validation and analysis
Solid understanding of data modeling, schema design, and identity resolution concepts
Familiarity with web technologies (JavaScript, HTML, CSS) and tag management systems (Google Tag Manager)
Deep understanding of key retail metrics (e.g., Customer Lifetime Value - CLV, Conversion Rate, Average Order Value - AOV) and the ability to connect technology solutions to business outcomes
Expert knowledge of data privacy (e.g., GDPR and other privacy regulations)

Responsibilities

Design and govern the end-to-end architecture of the marketing technology stack, including CDP, e-commerce platform, personalization engine, loyalty platform, and campaign management tools
Architect the data flows and system integrations necessary to create a unified 360-degree customer view, connecting data from online touchpoints (website, app) and offline systems (Point-of-Sale, in-store events)
In collaboration with the data team, design the marketing data model within the CDP and architect solutions that leverage this data to deliver real-time, personalized content, product recommendations, and offers across all digital channels
Lead the discovery, evaluation, and selection of new marketing technologies; develop and maintain a multi-year MarTech roadmap that aligns with strategic business objectives for growth and customer experience
Oversee the integration of new and existing platforms using APIs and other methods; establish governance standards and best practices for data management and platform usage, ensuring compliance with GDPR and other privacy regulations
Work closely with brand marketers, e-commerce managers, and CRM specialists to understand their needs and translate them into technical requirements and solutions; empower teams by ensuring the technology is effective and user-friendly

Skills

Key technologies and capabilities for this role

MarTechCustomer Data PlatformCDPE-commerce PlatformPersonalization EngineLoyalty PlatformCampaign ManagementOmnichannelData IntegrationMarketing Data ModelReal-time Personalization

Questions & Answers

Common questions about this position

What is the salary for this Digital Marketing Architect role?

This information is not specified in the job description.

Is this position remote or hybrid?

The position is hybrid.

What skills and experience are required for this role?

Candidates need 8+ years in digital marketing technology, marketing operations, or solutions architecture, with direct experience in the retail or e-commerce industry essential, plus expertise in MarTech platforms.

What is the company culture like at Infosys?

It's an entrepreneurial, high-growth environment with 300,000 employees, dynamic organization allowing work across functional business pillars, and emphasis on contributing ideas, experiences, diverse thinking, and a strong mindset.

What makes a strong candidate for this Digital Marketing Architect position?

A strong candidate has 8+ years of experience in digital marketing technology, marketing operations, or solutions architecture, with direct retail or e-commerce industry experience, and expertise in MarTech platforms.