Digital Marketing Architect - Consumer Goods, Retail and Logistics - Germany at Infosys

Munich, Bavaria, Germany

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Retail, LogisticsIndustries

8+ years in digital marketing technology, marketing operations, or solutions architecture
Direct experience within the retail or e-commerce industry
Proven hands-on experience architecting and integrating core retail marketing platforms: Customer Data Platforms (CDP) e.g., Segment, Tealium, Bloomreach; E-commerce Platforms e.g., Shopify Plus, Salesforce Commerce Cloud, Magento (Adobe Commerce), Commercetools; Marketing/CRM Platforms e.g., Salesforce Marketing Cloud, Braze, Emarsys; Personalization Engines e.g., Dynamic Yield, Klevu, Nosto
Strong understanding of APIs (REST, GraphQL) and data integration patterns
Proficiency in SQL for data validation and analysis
Solid understanding of data modeling, schema design, and identity resolution concepts
Familiarity with web technologies (JavaScript, HTML, CSS) and tag management systems (Google Tag Manager)
Deep understanding of key retail metrics (e.g., Customer Lifetime Value - CLV, Conversion Rate, Average Order Value - AOV) and the ability to connect technology solutions to business outcomes
Expert knowledge of data privacy (e.g., GDPR and other privacy regulations)

Design and govern the end-to-end architecture of the marketing technology stack, including CDP, e-commerce platform, personalization engine, loyalty platform, and campaign management tools
Architect the data flows and system integrations necessary to create a unified 360-degree customer view, connecting data from online touchpoints (website, app) and offline systems (Point-of-Sale, in-store events)
In collaboration with the data team, design the marketing data model within the CDP and architect solutions that leverage this data to deliver real-time, personalized content, product recommendations, and offers across all digital channels
Lead the discovery, evaluation, and selection of new marketing technologies; develop and maintain a multi-year MarTech roadmap that aligns with strategic business objectives for growth and customer experience
Oversee the integration of new and existing platforms using APIs and other methods; establish governance standards and best practices for data management and platform usage, ensuring compliance with GDPR and other privacy regulations
Work closely with brand marketers, e-commerce managers, and CRM specialists to understand their needs and translate them into technical requirements and solutions; empower teams by ensuring the technology is effective and user-friendly