Digital Marketing Analyst at Koddi

Fort Worth, Texas, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Commerce Media, Travel, AdTechIndustries

Requirements

Bachelor's Degree or equivalent work experience
Minimum of 3+ years of experience as a Digital Marketing Analyst
Strong Excel background
Strong data visualization and storytelling skills
Experience evaluating data, looking beyond and providing recommendations
Self-motivated to achieve your goals and pursue interests without external incentives or pressure
Adaptable to adjust to new situations and environments
Driven - highly motivated and focused on delivering results
Effective verbal and written communication skills
Ability to work effectively in both independent and team environments

Responsibilities

Build, monitor and optimize cross-publisher ad campaigns
Analyze media performance and synthesize learnings into simple, easy-to-digest reports for Koddi’s clients
Collaborate with a talented multi-disciplinary team of digital marketing, data, and technology enthusiasts spanning key Koddi departments, including client services, product and engineering
Solve business problems and drive business outcomes through digital marketing, data storytelling and exceptional client service
Communicate with clients on a regular cadence via email, video conference calls, and in-person quarterly business reviews (QBRs)
Work with internal and external stakeholders to ensure key dates are met and all inquiries are responded to daily
Work with leading metasearch and online travel agency partners to implement new product lines
Communicate digital trends that are shaping the travel industry through both written and verbal mediums
Help the world’s largest travel brands acquire key customers in relevant markets
Lead strategic initiatives that inform clients on what the competition is doing and how they can respond

Skills

Key technologies and capabilities for this role

Digital MarketingCampaign ManagementData AnalysisPerformance AnalyticsClient Relationship ManagementAutomationReporting

Questions & Answers

Common questions about this position

What does the Digital Marketing Analyst role at Koddi involve?

You will build, monitor, and optimize cross-publisher ad campaigns, analyze media performance to create reports for clients, collaborate with multi-disciplinary teams, solve business problems through digital marketing and data storytelling, and communicate regularly with clients via email, video calls, and quarterly business reviews.

Is this Digital Marketing Analyst position remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for the Digital Marketing Analyst role?

This information is not specified in the job description.

What is the company culture like at Koddi?

Koddi is ranked as one of the Best Companies to work for in Fort Worth, committed to recognizing and rewarding high-performing team members, and creating an environment where they can drive strong results; it fosters collaboration with a talented multi-disciplinary team and values contributions to company culture.

What qualities make a strong candidate for the Digital Marketing Analyst position?

Koddi seeks passionate self-starters who can partner with clients to create data-based solutions, manage large-scale campaigns, provide actionable insights, build relationships, and thrive in a fast-growing technology company.

Koddi

Advertising technology solutions for travel industry

About Koddi

Koddi provides advertising technology solutions specifically designed for the travel industry. Its main product, Koddi Demand, helps clients, such as travel agencies and hotel chains, improve their advertising strategies by using data-driven insights. This platform allows users to optimize their ad performance and maximize revenue through scalable technology. Unlike many competitors, Koddi focuses exclusively on the travel sector, tailoring its services to meet the unique needs of its clients. The company's goal is to ensure customer success and foster strong relationships, enabling clients to achieve their marketing objectives and drive growth. Koddi operates on a software-as-a-service (SaaS) model, where clients subscribe to access its tools and services, generating revenue through subscription fees and performance-based models.

Fort Worth, TexasHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Enterprise SoftwareIndustries

51-200Employees

Benefits

401K with Employer Match

We invest in more than just your professional and personal growth.

Wellness - We’ve got you covered with quality insurance, a gym membership reimbursement, and other ad-hoc wellness programs.

Unlimited Vacation - We believe when you are well-rested, you do better work for our clients.

Generous Holiday Schedule - In addition to our unlimited vacation policy, our offices take time off for major national holidays.

Travel Incentives - We want our employees to get out and travel. We offer incentives for personal travel as well as visits to clients and other Koddi offices.

Parental Leave - We offer generous time off to grow your family when you join ours.

Team Bonding Events - Whether it’s an office-wide happy hour, kickball team, or company off-site, we love bringing everyone together for some good old-fashioned team bonding.

Company Retreats - When we travel together, we learn together. We offer company-wide retreats to exciting destinations.

Casual Atmosphere - From our dress code to our open door policy, we spend our energy on what really matters.

Risks

Emerging ad tech startups offer innovative solutions at lower costs, threatening Koddi's market share.

Privacy regulations like CCPA and GDPR may impact Koddi's data-driven strategies.

The shift towards mobile-first interactions requires rapid adaptation of Koddi's platform.

Differentiation

Koddi's Network Insights Dashboard offers unique visibility for commerce media networks.

Koddi Demand optimizes ad strategies with data-driven insights and scalable technology.

Koddi's Quality Score feature enhances ad relevance using machine learning.

Upsides

Koddi's Dynamic Pricing feature maximizes revenue for commerce media publishers.

The rise of private marketplace ad spend aligns with Koddi's strategic partnerships.

Increased desktop demand for travel bookings presents growth opportunities for Koddi.

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