Digital Insights Business Partner at 7-Eleven

Victoria, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Convenience Stores, Digital MarketingIndustries

Requirements

10+ years in research and analytics with a focus on digital ecosystems, loyalty programs, and delivery channels (eCommerce)
Strong grasp of digital ecosystems and analytics approaches
Proficiency in SQL, Power BI and digital analytics platforms (e.g. Adobe, GA4, CDP/CRM tools and experimentation platforms)
Exceptional storytelling and communication skills, translating complex data into clear narratives and recommendations
Highly collaborative mindset, thrives in agile & cross-functional environments
Strategic curiosity, a genuine interest in how and why consumers behave the way they do, and how digital channels, experiences and data can shape business growth
Experience working in the digital space in retail, FMCG or multi-channel consumer environments preferred

Responsibilities

Act as strategic liaison between the Digital teams and the broader RADS and insight function – ensuring alignment between business priorities and our resourcing and focus areas
Translate digital performance, customer, and behavioural data into actionable insights that inform strategy, product and marketing
Own and continuously enhance our digital and loyalty insight programs including strategic planning, reporting, segmentation and optimisation
Deliver analytics around pricing, promotions, offers, marketing activity and customer behaviour
Identify and frame new insight opportunities, bringing the voice of the customer and evidence-based thinking to your every day
Champion our analytical craft internally by contributing to working groups that evolve our methods, programs and best-practice principles
Develop and own the insight interaction framework for digital, including reporting strategy, cadences, communication plans and presence at key business forums
Support strategic tasks such as agency procurement, budget management, and capability building across the insights area

Skills

Analytics

Data Science

Digital Insights

Customer Engagement

eCommerce

Loyalty Programs

Performance Analysis

Data Visualization

Strategic Storytelling

Experimentation

Research

Business Intelligence

7-Eleven

Convenience store offering food, beverages, and fuel

About 7-Eleven

7-Eleven operates a chain of convenience stores that offer a variety of products such as food, snacks, beverages, and gasoline. Customers can quickly purchase essential items, making it a go-to spot for daily commuters and those looking for late-night snacks. The stores generate revenue through in-store sales, fuel sales, and a growing delivery service that brings snacks and drinks to customers' homes. A key feature of 7-Eleven is its loyalty program, which provides customers with exclusive deals, bonus points, and fuel rewards. The company also collaborates with brands for promotional events and giveaways, enhancing customer engagement. By continuously introducing new products and services, 7-Eleven aims to meet the changing needs of its customers.

N/AHeadquarters

N/AYear Founded

N/ACompany Stage

Consumer Software, Consumer GoodsIndustries

Benefits

Flexible Work Hours

Paid Vacation

Group Retirement Savings Plan

Employee Assistance Program

Educational Reimbursement Program

Risks

Closure of 450 stores indicates financial strain and potential market share loss.

Significant investment in Gulp Radio expansion may strain financial resources.

Limited-time menu items may not offset financial challenges from store closures.

Differentiation

7-Eleven offers a unique loyalty program with exclusive deals and fuel rewards.

The company partners with brands like King Ice for promotional events and giveaways.

7-Eleven's Gulp Radio expansion enhances in-store customer experience across thousands of locations.

Upsides

7-Eleven's collaboration with Comdata enhances fuel savings for fleet customers.

The introduction of healthier snack options caters to wellness-oriented consumer trends.

AI-driven inventory management optimizes stock levels, reducing waste and costs.

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