Digital Growth Manager, SEM at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Security, SaaSIndustries

Requirements

4-year undergraduate degree (quantitative field of study strongly preferred)
4+ years of work experience, with a proven track record of successful customer acquisition strategies
Strong quantitative background, with experience using data and metrics to inform marketing decisions
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
Experience with digital marketing automation and CRM tools preferred
Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)
Creative thinker with a passion for digital marketing and growth hacking
Independently authorized to work in the U.S. (no sponsorship available)

Responsibilities

Oversee paid Branded and Nonbranded Search campaigns to maximize quality pipeline generation and Customer LTV
Own full-funnel pipeline generation, implement industry-leading tactics to increase traffic, clicks, landing-page conversion, and high-quality lead generation
Drive innovation and experimentation in SEM marketing tactics to stay ahead of industry trends and leverage new growth opportunities
Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, SEM, Display, PMax)
Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives

Skills

Key technologies and capabilities for this role

SEMPaid SearchGoogle AdsDigital MarketingDemand GenerationCampaign OptimizationData-Driven MarketingA/B TestingLanding Page OptimizationCustomer AcquisitionPipeline Generation

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This role is on-site at HQ in San Mateo, CA.

What salary or compensation does this position offer?

This information is not specified in the job description.

What are the key qualifications for the SEM Growth Manager role?

Candidates need a 4-year undergraduate degree (quantitative field strongly preferred), 4+ years of work experience with proven customer acquisition strategies, strong quantitative background using data and metrics, ability to manage multiple projects with high attention to detail, and excellent communication and interpersonal skills.

What is the team culture like for this position at Verkada?

The team is highly selective with educational backgrounds from Stanford, Princeton, MIT, and more, featuring diverse career experience across investment banking, corporate strategy, consulting, engineering, start-ups, and marketing.

What makes a strong candidate for this SEM Growth Manager role?

A strong candidate will have a quantitative undergraduate degree, 4+ years of experience driving customer acquisition, proven data-driven decision-making skills, and the ability to innovate in SEM while collaborating cross-functionally.

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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