Digital Enablement Specialist at AIG

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Financial ServicesIndustries

Requirements

Extensive working experience in product management, digital, ecommerce roles
Strong understanding and appreciation of a customer’s digital journey
Prior experience and proficiency in the use of tools (software, platforms, systems, applications, or solutions) for CMS, project management, UI/UX and web analytics
Proficiency in research and analysis with a keen interest in data analysis
Highly focused and creative thinker who is enthusiastic about making objective decisions based on evidence and data while balancing business goals
Self-motivated and directed with the ability to work both autonomously as well as in collaboration with other stakeholders
Strong business acumen and clarity of mind to navigate constraints and solve complex problems
Strong interpersonal skills with the ability to convey complex information and manage both technical and non-technical stakeholders
Strong written and oral communication skills

Responsibilities

Own digital projects and drive end-to-end delivery to enhance operational efficiency, capture business opportunities and elevate user experience
Develop a deep understanding of consumers’ needs to drive the success of AIG’s digital experience and product offerings
Analyze market trends, competitor landscape, customer behaviour, to form an outside-in perspective
Assign metrics to measure success of products
Analyze key success metrics and incorporate customer feedback to optimize solutions to drive conversions, user growth, retention and engagement
Drive adoption of digital solutions internally and externally through change management programs
Establish end-to-end online journey tracking
Utilise web analytic tools to identify and improve performance metrics
Conduct test and learn activities for continuous journey optimization
Translate product strategy into product specifications for prototyping and development
Work closely with relevant stakeholders on the development, QA, UAT, release, and market launch of products
Manage website content and champion change requests
Manage email marketing platform and support external communications
Collaborate across functions, including insurance product teams, IT, marketing, customer insights, customer service, finance, claims, legal, corporate communications, to deliver products that meet consumers’ needs
Maintain good stakeholder communications on project goals, requirements, timelines, status, risks and key milestones
Create product strategy documents and business cases to illustrate use cases and ROI

Skills

Key technologies and capabilities for this role

Digital EnablementDigital MarketingProduct ManagementCustomer ExperienceMarket AnalysisCompetitor AnalysisUser Experience DesignProject ManagementMetrics AnalysisCustomer FeedbackDigital StrategyConversion Optimization

Questions & Answers

Common questions about this position

Is this position remote or does it require office work?

This information is not specified in the job description.

What are the key skills required for the Digital Enablement Specialist role?

Key skills include owning digital projects end-to-end, analyzing market trends and customer behavior, utilizing web analytic tools, conducting test and learn activities, and collaborating across functions like IT, marketing, and legal.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the team culture like at AIG for this position?

The Digital Enablement team is at the forefront of shaping customer online connections, driving strategy and solutions to boost engagement, and creating intuitive experiences, while emphasizing growth as a valued team member and cross-functional collaboration.

What makes a strong candidate for this Digital Enablement Specialist position?

Strong candidates should demonstrate strategic insight at the intersection of business, technology, and design, a deep understanding of customer needs, ability to drive end-to-end project delivery, and experience in change management and stakeholder collaboration.

AIG

Global insurance provider for individuals and businesses

About AIG

AIG provides a variety of insurance products and services aimed at individuals, families, and businesses. Their offerings include life insurance, retirement planning, and commercial insurance, which help clients manage risk and protect their assets. AIG operates by underwriting insurance policies and managing risk, while also investing the premiums collected to generate income. This company stands out from competitors by not only focusing on traditional insurance but also emphasizing cybersecurity and data protection to keep clients' information safe. AIG's goal is to help clients achieve financial security and peace of mind through comprehensive insurance solutions.

New York City, New YorkHeadquarters

1919Year Founded

IPOCompany Stage

Cybersecurity, Financial ServicesIndustries

10,001+Employees

Benefits

Health, dental, & vision coverage

Flexible Spending Accounts (FSA)

401(k)

PTO

Commuter Expense Reimbursement Account

Risks

Sale of personal travel business may reduce AIG's market presence in travel insurance.

Expansion in Atlanta could pose financial risks if expected growth does not materialize.

Deconsolidation of Corebridge Financial might lead to loss of synergies and increased costs.

Differentiation

AIG offers a wide range of insurance products globally, serving diverse client needs.

Corebridge Financial, a subsidiary, enhances AIG's offerings in retirement planning and financial futures.

AIG emphasizes cybersecurity and data protection, ensuring clients' information remains secure.

Upsides

AI adoption in underwriting and claims processing enhances efficiency and reduces costs for AIG.

InsurTech partnerships offer AIG opportunities to enhance digital capabilities and drive innovation.

Telematics and usage-based insurance allow AIG to offer personalized and flexible products.

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