Digital Enablement Specialist at AIG

Singapore

AIG Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, Financial ServicesIndustries

Requirements

  • Extensive working experience in product management, digital, ecommerce roles
  • Strong understanding and appreciation of a customer’s digital journey
  • Prior experience and proficiency in the use of tools (software, platforms, systems, applications, or solutions) for CMS, project management, UI/UX and web analytics
  • Proficiency in research and analysis with a keen interest in data analysis
  • Highly focused and creative thinker who is enthusiastic about making objective decisions based on evidence and data while balancing business goals
  • Self-motivated and directed with the ability to work both autonomously as well as in collaboration with other stakeholders
  • Strong business acumen and clarity of mind to navigate constraints and solve complex problems
  • Strong interpersonal skills with the ability to convey complex information and manage both technical and non-technical stakeholders
  • Strong written and oral communication skills

Responsibilities

  • Own digital projects and drive end-to-end delivery to enhance operational efficiency, capture business opportunities and elevate user experience
  • Develop a deep understanding of consumers’ needs to drive the success of AIG’s digital experience and product offerings
  • Analyze market trends, competitor landscape, customer behaviour, to form an outside-in perspective
  • Assign metrics to measure success of products
  • Analyze key success metrics and incorporate customer feedback to optimize solutions to drive conversions, user growth, retention and engagement
  • Drive adoption of digital solutions internally and externally through change management programs
  • Establish end-to-end online journey tracking
  • Utilise web analytic tools to identify and improve performance metrics
  • Conduct test and learn activities for continuous journey optimization
  • Translate product strategy into product specifications for prototyping and development
  • Work closely with relevant stakeholders on the development, QA, UAT, release, and market launch of products
  • Manage website content and champion change requests
  • Manage email marketing platform and support external communications
  • Collaborate across functions, including insurance product teams, IT, marketing, customer insights, customer service, finance, claims, legal, corporate communications, to deliver products that meet consumers’ needs
  • Maintain good stakeholder communications on project goals, requirements, timelines, status, risks and key milestones
  • Create product strategy documents and business cases to illustrate use cases and ROI

Skills

Digital Enablement
Digital Marketing
Product Management
Customer Experience
Market Analysis
Competitor Analysis
User Experience Design
Project Management
Metrics Analysis
Customer Feedback
Digital Strategy
Conversion Optimization

AIG

Global insurance provider for individuals and businesses

About AIG

AIG provides a variety of insurance products and services aimed at individuals, families, and businesses. Their offerings include life insurance, retirement planning, and commercial insurance, which help clients manage risk and protect their assets. AIG operates by underwriting insurance policies and managing risk, while also investing the premiums collected to generate income. This company stands out from competitors by not only focusing on traditional insurance but also emphasizing cybersecurity and data protection to keep clients' information safe. AIG's goal is to help clients achieve financial security and peace of mind through comprehensive insurance solutions.

New York City, New YorkHeadquarters
1919Year Founded
IPOCompany Stage
Cybersecurity, Financial ServicesIndustries
10,001+Employees

Benefits

Health, dental, & vision coverage
Flexible Spending Accounts (FSA)
401(k)
PTO
Commuter Expense Reimbursement Account

Risks

Sale of personal travel business may reduce AIG's market presence in travel insurance.
Expansion in Atlanta could pose financial risks if expected growth does not materialize.
Deconsolidation of Corebridge Financial might lead to loss of synergies and increased costs.

Differentiation

AIG offers a wide range of insurance products globally, serving diverse client needs.
Corebridge Financial, a subsidiary, enhances AIG's offerings in retirement planning and financial futures.
AIG emphasizes cybersecurity and data protection, ensuring clients' information remains secure.

Upsides

AI adoption in underwriting and claims processing enhances efficiency and reduces costs for AIG.
InsurTech partnerships offer AIG opportunities to enhance digital capabilities and drive innovation.
Telematics and usage-based insurance allow AIG to offer personalized and flexible products.

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