Digital Advertising Strategist (Mandarin) at Pattern

Lehi, Utah, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, Digital Marketing, TechnologyIndustries

Requirements

Fluency in both English and Mandarin, with strong verbal and written communication skills
Bachelor’s degree in Marketing, Business, Communications or a related program
2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.)
Demonstrable Excel knowledge, data analysis, and problem solving skills
Prior experience in managing client relationships and communicating with key internal & external partners
Demonstrable quickness in learning new things and an ambitious attitude
Preferred: Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc
Preferred: Knowledge of advanced auto-bid tools, such as Marin or DS3
Preferred: Skills in web analytics and relevant attribution models
Preferred: Experience in retail revenue strategy

Responsibilities

Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc
Perform market research to build tailored and relevant full-funnel strategies for clients
Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas
Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity
Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

Skills

Key technologies and capabilities for this role

Digital AdvertisingData AnalysisMachine LearningAIEcommerceAmazon AdvertisingPerformance MarketingAdvertising Optimization

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This is a full-time role with a hybrid schedule, requiring three days in the office and two days remote per week, based in Lehi, Utah.

What salary or compensation details are provided?

This information is not specified in the job description.

What skills and experience are required for this position?

Fluency in English and Mandarin with strong communication skills, a Bachelor’s degree in Marketing, Business, Communications or related, 2+ years in digital marketing preferably paid search and display advertising, and demonstrable Excel knowledge are required.

What is the company culture like at Pattern?

Pattern emphasizes employee experience at the center of its business model, has been recognized as one of Newsweek’s Global Most Loved Workplaces, and seeks proactive, persistent team members with high standards who roll up their sleeves to drive partner success.

What makes a strong candidate for this Digital Advertising Strategist role?

Strong candidates are obsessed with data, partner success, and action, with hustle, intelligence, organization, high energy, and experience managing PPC campaigns, market research, keyword testing, and partner collaboration.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.

The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.

The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.

The company uses machine learning to provide customized insights for product optimization.

Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.

The launch of the Shelf inventory solution expands Pattern's service offerings.

Pattern's AI models enhance seller performance across multiple retail marketplaces.

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