Digital Advertising Specialist (Google & Meta Ads) at Think Academy

San Jose, California, United States

$75,000 – $100,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Education, K-12, Digital AdvertisingIndustries

3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram)
Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization
Deep understanding of landing page dynamics, conversion tracking, and audience segmentation
Experience in education, e-learning, or family-oriented industries (preferred)
Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite
Excellent written and verbal communication skills in English

Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy’s trial and long-term math programs
Build a performance framework focused on measurable outcomes — weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL)
Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR)
Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets
Analyze performance across audiences and platforms to continuously improve engagement and ROI
Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals
Continuously monitor CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency
Generate performance reports with actionable insights and data-driven recommendations
Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns
Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static)