Demand Generation Paid Media Specialist at Vonage

Wrocław, Lower Silesian Voivodeship, Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Communications, TechnologyIndustries

Requirements

4–6 years of B2B demand generation, performance marketing, or digital campaign management experience, preferably within SaaS, UCaaS, or CCaaS industries
Proven success managing CSE and CPL programs, along with executing other BOFU paid digital tactics (e.g., content syndication, retargeting, review sites)
Strong understanding of full-funnel stages and B2B lead management processes
Hands-on expertise with campaign trafficking, QA, reporting, and analytics, including lead-to-pipeline tracking, ROAS, and conversion performance
Proficiency with key MarTech tools, specifically CRM (Salesforce) and BI/reporting tools (e.g., Tableau)
Data-driven marketer with strong analytical and problem-solving skills, able to optimize campaigns against pipeline and revenue goals
Excellent communication and collaboration skills for effective cross-functional partnership with sales, marketing, and operations teams

Responsibilities

Own and optimize MOFU/BOFU campaigns designed to convert prospects into MQLs and opportunities across digital channels and partner programs
Manage and optimize CSE (Content Syndication/Exchange) and CPL (Cost-Per-Lead) programs, including vendor management, campaign trafficking, execution, and budget optimization
Execute and optimize core BOFU digital tactics, including content syndication, retargeting/remarketing, sponsored content, and review site placements (e.g., G2)
Traffic and QA all ads and campaign assets, ensuring accuracy in creative, targeting, tracking, and compliance with data governance standards
Track and analyze full-funnel impact, measuring performance from lead capture through MQL, pipeline contribution, ROAS, and closed-won revenue
Develop and maintain comprehensive reporting and dashboards for campaign performance, lead quality, conversion rates, and pipeline impact
Partner cross-functionally with sales, SDR, and marketing operations to align campaigns with sales cycle stages, accelerate pipeline, and ensure a seamless buyer journey

Skills

Key technologies and capabilities for this role

Demand GenerationPerformance MarketingDigital Campaign ManagementCSECPLContent SyndicationRetargetingRemarketingSponsored ContentG2Vendor ManagementCampaign TraffickingQAROASDashboards

Questions & Answers

Common questions about this position

What experience level is required for this Demand Generation Paid Media Specialist role?

The role requires 4–6 years of B2B demand generation, performance marketing, or digital campaign management experience, preferably within SaaS, UCaaS, or CCaaS industries.

What key skills and tools are needed for this position?

Candidates need proven success managing CSE and CPL programs, hands-on expertise with campaign trafficking, QA, reporting, and analytics, proficiency with CRM (Salesforce) and BI tools like Tableau, plus strong analytical and communication skills.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What benefits does Vonage offer for this role?

Vonage provides competitive pay, exciting work, career advancement opportunities, and a collaborative work environment.

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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