Demand Generation Growth Manager, Sports and Predictions at Crypto.com

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Sports Marketing, PredictionsIndustries

Requirements

3–5 years of experience in media buying across programmatic media and DOOH, with personal contact with the vendors
Strong commercial understanding and the ability to craft compelling messaging for user acquisition across web and app stores
Adaptable and proactive, thriving in fast-paced and evolving environments
Clear communication skills and efficient collaborative approach
Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries
Solid understanding of attribution modeling, A/B testing, and customer lifecycle within the Sports and Predictions sector
Robust analytical skills with a performance-oriented mindset
Experience collaborating with creative, compliance, and data teams
Strong account management and negotiation skills
A passion for Sports and Web3 technologies
Personal interest in trading and investing across traditional and decentralized finance
Experience in similar roles in Sports business

Responsibilities

Develop, launch, and optimize campaigns on various platforms across Search, Social Media, Display and Video
Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined target at the highest level of sophistication
Customize creative and messaging to align with regional regulations, sports and events calendars, and user intent
Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey
Integrate internal and third-party data sources to refine audience targeting and boost campaign performance
Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards
Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV)
Provide actionable insights to cross-functional teams, including creative, product, and compliance departments
Ensure all marketing activities comply with state-level regulations and partner requirements
Stay informed about legal landscapes, industry trends, and competitor activities within the Sports and Predictions sector

Skills

Key technologies and capabilities for this role

Demand GenerationProgrammatic MediaGoogle AnalyticsAdjustSearch AdvertisingSocial Media AdvertisingDisplay AdvertisingVideo AdvertisingCampaign OptimizationAudience TargetingROASCACCTRLTVA/B Testing

Questions & Answers

Common questions about this position

What experience is required for this Demand Generation Growth Manager role?

Candidates need 3–5 years of experience in media buying across programmatic media and DOOH, with personal contacts with vendors, a proven track record managing acquisition campaigns with seven-figure budgets across multiple countries, and experience in the Sports and Predictions sector.

What key skills are needed for campaign management in this position?

The role requires strong analytical skills, a performance-oriented mindset, understanding of attribution modeling and A/B testing, robust experience with tools like Google Analytics and Adjust, and skills in audience segmentation and data integration.

Is experience in the sports industry necessary for this job?

Yes, experience in similar roles in Sports business is necessary, along with a solid understanding of the Sports and Predictions sector.

What kind of work environment should I expect in this role?

The role suits adaptable and proactive individuals who thrive in fast-paced and evolving environments, with a creative, experimental, curious, and commercial mindset.

What makes a strong candidate for this position?

Strong candidates have 3-5 years in media buying with vendor contacts, experience managing large multi-country budgets, collaboration skills with creative, compliance, and data teams, plus clear communication and a performance-driven approach.

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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