Marketing Data Analyst
DataikuSalary not specified
Part Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, MarketingIndustries
Requirements
- Bright and confident campaign selections analyst
- Ability to work in a hybrid model requiring three office days per week (open to discuss needs)
Responsibilities
- Work on the BBC TV Licensing account, contributing to data strategy including segmentation, UX, Customer Experience strategy, loyalty, and creative
- Support end-to-end customer journeys in delivering effective marketing objectives and strategy
- Participate in data selection and briefing the media agency
- Collaborate with a large team (50+ people) and wider agency creative teams
Skills
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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