Data Scientist, Marketing Analytics at The Walt Disney Company

New Territories, Hong Kong SAR, Hong Kong SAR

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Tourism, MarketingIndustries

Requirements

Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
Hands-on experience with Python and SQL
8+ years experience in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager+ grade) or in-house data analytics team
Solid knowledge in crafting and maintaining models for consumer behavior analysis (e.g. predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
Proficient in Visualization tools e.g. PowerBI, Tableau
Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
Ability to translate data results using commercial languages is a plus
Excellent verbal communication skills in Cantonese. English is an advantage
Curiosity and detail minded
Innovative but business relevant
Ability to deal with ambiguity
Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities

Responsibilities

Own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets
Ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
Incorporate business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
Handle big data pool across teams to improve data wrangling efficiency and model readiness

Skills

Key technologies and capabilities for this role

PythonSQLregressiontime seriesBayesian methodscausal inferencePowerBITableaupredictive modelingMMMMTAdriver analysisROI model

Questions & Answers

Common questions about this position

What is the location for this Data Scientist role?

The position is based in Lantau Island, Hong Kong.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What are the key required skills and experience for this role?

Candidates need a Master's degree in Statistics, Mathematics, Computer Science, Business Analytics or related fields, proficiency in statistical modeling and machine learning techniques like regression, time series, Bayesian methods and causal inference, hands-on experience with Python and SQL, and 8+ years in advanced modeling for consumer behavior analysis.

What does the team culture emphasize at The Walt Disney Company for this role?

The team promotes curiosity, innovation that's business-relevant, teamwork, relationship building, business understanding, and prioritizing work by commercial value.

What makes a strong candidate for this Data Scientist position?

Strong candidates have 8+ years in advanced modeling from market research agencies or in-house teams, experience with consumer behavior models like MMM and MTA focused on Greater China sectors like Tourism and Entertainment, project management skills across data crunching to visualization, and excellent Cantonese communication with business acumen.