Customer & Shopper Marketing Manager DACH at Actriv Healthcare

Düsseldorf, North Rhine-Westphalia, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Healthcare, Personal CareIndustries

Requirements

Academic background in Business, Marketing, or related field (Bachelor’s or Master’s)
Several years of trade marketing experience in cosmetics or FMCG, ideally within fast-moving retail environments
Proven success in developing and implementing shopper and trade marketing campaigns that drive sales
Strong commercial mindset and ability to connect brand strategy with customer execution
Solid experience in budget ownership and trade promotion analysis
Hands-on proficiency in MS Office and comfort with sales/marketing data tools (e.g., Nielsen, GfK)
Strong team player with a proactive, “can-do” mindset and passion for customer and market dynamics
Up-to-date with shopper trends and retail marketing best practices
Fluent in German and English

Responsibilities

Plan, implement, and optimize customer marketing campaigns across Germany, Austria, and Switzerland in close collaboration with Sales and Brand Marketing
Translate brand strategies into impactful, shopper-focused retail activations tailored to channel and customer needs (e.g., dm, Rossmann, BIPA)
Develop and adapt POS materials and activation content to maximize visibility and shopper engagement
Support customer meetings and joint business planning through presentations, proposals, and activation concepts
Partner with Key Account Managers to ensure commercial plans are backed by effective marketing initiatives
Monitor shopper trends, sales data, and campaign results using tools such as Nielsen, GfK, and retailer sell-out data
Manage execution and evaluation of trade promotions, including pre/post analysis and best-practice sharing
Contribute to pricing, promo mechanics, and marketing investment decisions with Sales and Finance
Oversee trade marketing budgets by channel and customer, ensuring efficient allocation and tracking
Coordinate external agencies and service providers to deliver campaigns on time and to high quality
Support regional growth by leveraging DACH-based customers with presence in Eastern Europe, driving scalable activations

Skills

Shopper Marketing

Customer Marketing

Retail Activations

POS Materials

Nielsen

GfK

Sales Data Analysis

Campaign Planning

Joint Business Planning

Key Account Management

Presentations

FMCG Marketing

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Rising competition from similar healthcare staffing platforms threatens market share.

AI-driven staffing solutions may reduce need for traditional platforms like Actriv.

Potential labor law changes could impact Actriv's business model.

Differentiation

Actriv offers a unique platform for flexible nursing work schedules.

The company provides a seamless app experience for healthcare professionals.

Actriv's platform emphasizes matching skilled professionals with patient care needs.

Upsides

Actriv secured $3.9M for expansion in Tacoma, boosting growth potential.

Four-year streak on Inc. 5000 highlights Actriv's rapid growth and success.

Increased demand for flexible work aligns with Actriv's business model.

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