Senior Marketing Analyst (Remote, United States)
The Zebra- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should have 2+ years of experience in marketing, customer service, or related roles, a basic understanding of marketing principles, customer segmentation, and the customer lifecycle, and familiarity with marketing tools and platforms is a plus. Strong written and verbal communication skills, an analytical mindset with the ability to interpret data, and detail-oriented organization are also required.
The Customer Marketing Specialist will analyze customer data and behavior to segment the customer base effectively, develop and implement personalized marketing campaigns to engage and retain existing customers, encourage satisfied customers to become brand advocates, collaborate with the sales team to identify opportunities for cross-selling and upselling, ensure consistent and relevant communication with customers, plan and manage loyalty programs, gather customer feedback and insights, track and measure the effectiveness of customer marketing initiatives, prepare reports on campaign performance, and collaborate with the marketing and customer support teams to align strategies and address customer concerns.
AI-driven hiring solutions and candidate assessment
HireVue provides a hiring solution that uses artificial intelligence to improve the recruitment process. Its platform assesses candidates based on their potential rather than just their academic background or past experiences. By focusing on traits and skills that predict future success, HireVue helps companies discover talent that traditional methods might miss. The platform supports all stages of hiring, integrating with existing Applicant Tracking Systems (ATS) to enhance productivity and speed up the hiring process without compromising quality. Additionally, it includes text-powered solutions to keep candidates engaged at all times, allowing companies to quickly identify and secure top talent. HireVue also offers specialized services for hiring coders, ensuring that candidates not only have technical skills but also the ability to collaborate and meet deadlines. The goal of HireVue is to streamline the hiring process and help organizations find the best candidates efficiently.