Customer Marketing Manager (REMOTE OK) at Arkose Labs

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

6+ years of experience in customer marketing, lifecycle marketing, or related B2B marketing role
Proven track record of developing successful upsell/cross-sell campaigns
Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
Strong project management skills with ability to manage multiple initiatives simultaneously
Excellent written and verbal communication skills
Data-driven approach with experience analyzing campaign performance and customer behavior
Collaborative mindset with experience working cross-functionally with sales, product, and customer success teams
Preferred
Experience in SaaS or technology companies
Background in customer segmentation and lifecycle marketing
Experience managing executive stakeholder programs
Familiarity with customer data platforms and analytics tools
Event planning and webinar management experience

Responsibilities

Design and implement targeted upsell and cross-sell campaigns in collaboration with customer success team, product marketing, demand generation, and sales teams
Develop customer segmentation strategies to deliver personalized marketing communications
Create and manage multi-channel campaign workflows including email, in-app messaging, and direct outreach
Own the production and distribution of monthly customer newsletters featuring product updates, best practices, and success stories
Develop content calendar aligned with product releases, company milestones, and customer lifecycle stages
Craft compelling messaging that drives engagement and demonstrates ongoing value
Plan and execute customer webinar series including topic selection, speaker coordination, promotion, and follow-up
Develop strategic touchpoint programs for key accounts ensuring regular, value-driven interactions
Create executive briefing materials and coordinate communications for C-suite engagement
Establish and maintain executive sponsor program framework and processes
Ensure executives are actively engaged with assigned accounts through regular check-ins and strategic business reviews
Track and report on executive sponsor activities and outcomes
Provide executives with customer insights, talking points, and action items
Track and analyze campaign performance metrics including engagement rates, pipeline influence, and revenue impact
Conduct customer feedback analysis to inform marketing strategy and messaging
Collaborate with Customer Success to identify expansion opportunities and at-risk accounts
Report on customer marketing KPIs and ROI to leadership

Skills

Campaign Management

Customer Segmentation

Email Marketing

In-App Messaging

Newsletter Production

Content Calendar

Webinar Coordination

Upsell Strategies

Cross-Sell Campaigns

Customer Engagement

Arkose Labs

Cybersecurity solutions to deter bot attacks

About Arkose Labs

Arkose Labs focuses on preventing bot attacks in the cybersecurity sector. Their platform uses real-time risk assessments and machine learning analytics to identify and counteract malicious bot activities before they can inflict harm. A key feature of their offering is the Arkose MatchKey, which is designed to be a highly effective CAPTCHA, enhancing both security and user experience. Unlike many competitors, Arkose Labs aims to increase the cost and effort required for attackers, making bot attacks less appealing. The company's goal is to provide robust protection for digital assets, ensuring that clients can operate securely in an increasingly hostile online environment.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$96.8MTotal Funding

SERIES_CCompany Stage

Cybersecurity, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Generous nationwide parental leave policy

Employee Assistance Program

Mental Health Support

Gym Membership

Risks

Emerging AI-driven bot attacks could potentially outpace Arkose Labs' current defenses.

Competitors are developing advanced CAPTCHA alternatives challenging Arkose MatchKey's position.

The rise of DeFi platforms introduces new vectors for bot attacks Arkose must address.

Differentiation

Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud.

Arkose MatchKey is touted as the strongest CAPTCHA ever made, enhancing security measures.

Arkose Labs' AI-powered platform combines risk assessments with dynamic threat response.

Upsides

Arkose Labs is recognized as the 2023 Leader in Bot Detection and Mitigation.

The launch of Arkose Device ID enhances fraud detection and prevention capabilities.

Arkose Labs' protection measures for GPT applications address new attack vectors effectively.

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